Where a communication manager can go next

5 destinations recorded, ranked by how much of the target role a communication manager already meets. The closer to the top of Table 1, the less there is to learn.

Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.

Table 1 · Within reach

• public relations manager 60% covered · difficulty 54.5
• advertising manager 56% covered · difficulty 53
• public relations officer 84% covered · difficulty 22.5

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

• international relations officer 33% covered · difficulty 62.7
• public affairs consultant 29% covered · difficulty 64.6

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communication manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a communication manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.