destination managertotravel agency manager
A destination manager already meets 62% of what the travel agency manager role asks for. The move turns on 14 required skills not yet in the profile.
This move: 48.6 of 100 · moderate
1 Share of the travel agency manager role’s weighted skill requirement already met by the destination manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Table 2 · What you already bring
Of the 33 skills that carry over, these are the ones fewest other occupations ask for. A travel agency manager role needs them, and most people applying for one will not have them already. This is the part of a destination manager background worth leading with.
- already held tourist resources of a destination for further development services
- already held build a network of suppliers in tourism communication, collaboration and creativity
- already held self-service technologies in tourism information and communication technologies (icts)
- already held manage visitor flows in natural protected areas information skills
- already held develop working procedures management skills
- already held create annual marketing budget management skills
All 33 carried skills, including the 22 the travel agency manager role treats as required.
Table 3 · What you would need to learn
The 19 missing skills fall into 4 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held identify customer's needs required
- required, not held implement sales strategies required
- required, not held handle customer complaints required
- required, not held implement marketing strategies required
- required, not held implement strategic planning required
- required, not held maximise sales revenues required
- required, not held negotiate supplier arrangements required
- optional, not held participate in tourism events optional
- optional, not held promote the use of sustainable transport optional
- optional, not held perform services in a flexible manner optional
- required, not held oversee all travel arrangements required
- required, not held prepare travel packages required
- required, not held motivate staff to reach sales targets required
- optional, not held manage distribution channels optional
- required, not held conduct search engine optimisation required
- required, not held use global distribution system required
- optional, not held manage online content optional
- required, not held monitor financial accounts required
- required, not held seek innovation in current practices required
Table 4 · Where to start
The 3 entries a travel agency manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 identify customer's needs skill · sector specific
- 02 implement sales strategies skill · sector specific
- 03 oversee all travel arrangements skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 33 skills that carry over
- already held apply strategic thinking skill
- already held build a network of suppliers in tourism skill
- already held comply with food safety and hygiene skill
- already held coordinate operational activities skill
- already held create annual marketing budget skill
- already held engage local communities in the management of natural protected areas skill
- already held geographical areas relevant to tourism knowledge
- already held maintain relationship with suppliers skill
- already held manage budgets skill
- already held manage conservation of natural and cultural heritage skill
- already held manage staff skill
- already held manage visitor flows in natural protected areas skill
- already held measure customer feedback skill
- already held perform market research skill
- already held plan digital marketing skill
- already held recruit employees skill
- already held set up pricing strategies skill
- already held supervise crew skill
- already held support community-based tourism skill
- already held support local tourism skill
- already held tourist resources of a destination for further development knowledge
- already held use e-tourism platforms skill
- already held augmented reality knowledge
- already held build business relationships skill
- already held develop inclusive communication material skill
- already held develop working procedures skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held improve customer traveling experiences with augmented reality skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held train employees skill
- already held virtual reality knowledge
5 supplementary skills, helpful but not required
- optional, not held manage online content optional
- optional, not held participate in tourism events optional
- optional, not held promote the use of sustainable transport optional
- optional, not held manage distribution channels optional
- optional, not held perform services in a flexible manner optional
24 held skills the travel agency manager role does not ask for
- not needed by the target role assess an area as a tourism destination skill
- not needed by the target role build a strategic marketing plan for destination management skill
- not needed by the target role coordinate efforts of stakeholders for destination promotion skill
- not needed by the target role coordinate public-private partnerships in tourism skill
- not needed by the target role deliver presentations on tourism skill
- not needed by the target role design press kit for media skill
- not needed by the target role develop strategies for accessibility skill
- not needed by the target role develop tourist information materials skill
- not needed by the target role execute marketing plan skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role local area tourism industry knowledge
- not needed by the target role manage contracts skill
- not needed by the target role manage distribution of destination promotional materials skill
- not needed by the target role manage production of destination promotional materials skill
- not needed by the target role manage yield skill
- not needed by the target role market analysis knowledge
- not needed by the target role measure sustainability of tourism activities skill
- not needed by the target role oversee the design of touristic publications skill
- not needed by the target role oversee the printing of touristic publications skill
- not needed by the target role plan measures to safeguard cultural heritage skill
- not needed by the target role plan measures to safeguard natural protected areas skill
- not needed by the target role report touristic facts skill
- not needed by the target role sales strategies knowledge
- not needed by the target role select optimal distribution channel skill
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.