Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

employer branding managertopublications coordinator

A employer branding manager already meets 19% of what the publications coordinator role asks for. The move turns on 17 required skills not yet in the profile.

From employer branding manager
19%
Overlap1
To publications coordinator
6 Skills carried over
17 Required, not held
79.4 Difficulty2
Career overlap Distant match

19%

Learning distance A rebuild

79.4/ 100

1 Share of the publications coordinator role’s weighted skill requirement already met by the employer branding manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A publications coordinator role treats 5 of its required skills as things a employer branding manager already does. These are the ones it depends on most.

  • apply social media marketing
  • brand marketing techniques
  • content marketing strategy
  • digital marketing techniques
  • social media marketing techniques

What stands in the way is 17 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 6 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a employer branding manager background worth leading with.

Skill the target role also needs Area
  • already held plan digital marketing management skills
  • already held digital marketing techniques business, administration and law
  • already held brand marketing techniques business, administration and law
  • already held social media marketing techniques business, administration and law
  • already held apply social media marketing communication, collaboration and creativity
  • already held content marketing strategy business, administration and law

All 6 carried skills, including the 5 the publications coordinator role treats as required.

Table 3

Table 3 · What you would need to learn

The 34 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 6 required, 1 supplementary
  • required, not held publishing market required
  • required, not held copyright legislation required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
02 management skills 5 required, 2 supplementary
  • required, not held apply organisational techniques required
  • required, not held finish project within budget required
  • required, not held manage budgets required
  • required, not held manage staff required
  • required, not held perform project management required
  • optional, not held manage accounts optional
  • optional, not held recruit employees optional
03 communication, collaboration and creativity 2 required, 7 supplementary
  • required, not held present publishing plan required
  • required, not held execute marketing plan required
  • optional, not held identify customer's needs optional
  • optional, not held maintain relationship with customers optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held implement marketing strategies optional
  • optional, not held proofread text optional
04 working with computers 2 required, 1 supplementary
  • required, not held digital communication and collaboration required
  • required, not held develop digital content required
  • optional, not held apply desktop publishing techniques optional
05 arts and humanities 1 required, 2 supplementary
  • required, not held digital media required
  • optional, not held grammar optional
  • optional, not held spelling optional
06 information skills 1 required, 2 supplementary
  • required, not held perform market research required
  • optional, not held conserve new media optional
  • optional, not held read manuscripts optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 6 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held brand marketing techniques knowledge
  • already held content marketing strategy knowledge
  • already held digital marketing techniques knowledge
  • already held social media marketing techniques knowledge
  • already held plan digital marketing skill
The 2 learning areas not shown above
Skill to acquire Tier
07 assisting and caring 1 supplementary
  • optional, not held oversee quality control optional
08 information and communication technologies (icts) 1 supplementary
  • optional, not held desktop publishing optional
17 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held conserve new media optional
  • optional, not held identify customer's needs optional
  • optional, not held maintain relationship with customers optional
  • optional, not held read manuscripts optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held accounting techniques optional
  • optional, not held apply desktop publishing techniques optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held implement marketing strategies optional
  • optional, not held manage accounts optional
  • optional, not held oversee quality control optional
  • optional, not held proofread text optional
  • optional, not held recruit employees optional
  • optional, not held spelling optional
15 held skills the publications coordinator role does not ask for
Skill Type
  • not needed by the target role advise on public relations skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role define brand identity skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role lead the brand strategic planning process skill
  • not needed by the target role manage brand assets skill
  • not needed by the target role manage development of promotional material skill
  • not needed by the target role marketing department processes knowledge
  • not needed by the target role network marketing knowledge
  • not needed by the target role plan marketing strategy skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role promote company skill
  • not needed by the target role promote organisational communication skill
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held publishing market required
  • required, not held copyright legislation required
  • required, not held digital media required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held spelling optional
Index

Other moves recorded from employer branding manager

Full index of moves from employer branding manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.