Table 1Transition record

event managertodestination manager

A event manager already meets 18% of what the destination manager role asks for. The move turns on 31 required skills not yet in the profile.

From event manager

18%

Overlap1

To destination manager

12 Skills carried over

31 Required, not held

85.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 85.8

This move: 85.8 of 100 · career change

1 Share of the destination manager role’s weighted skill requirement already met by the event manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A destination manager role needs them, and most people applying for one will not have them already. This is the part of a event manager background worth leading with.

Skill the target role also needs Area

already held support community-based tourism communication, collaboration and creativity
already held improve customer traveling experiences with augmented reality working with computers
already held educate on sustainable tourism communication, collaboration and creativity
already held ecotourism natural sciences, mathematics and statistics
already held promote virtual reality travelling experiences working with computers
already held engage local communities in the management of natural protected areas communication, collaboration and creativity

All 12 carried skills, including the 6 the destination manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 45 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 11 required, 5 supplementary

required, not held build a strategic marketing plan for destination management required
required, not held oversee the printing of touristic publications required
required, not held plan measures to safeguard cultural heritage required
required, not held apply strategic thinking required
required, not held lead the brand strategic planning process required
required, not held manage staff required
required, not held oversee the design of touristic publications required
required, not held plan digital marketing required
required, not held recruit employees required
required, not held select optimal distribution channel required
required, not held supervise crew required

optional, not held coordinate operational activities optional
optional, not held create annual marketing budget optional
optional, not held develop strategies for accessibility optional
optional, not held develop working procedures optional
optional, not held manage yield optional

02 communication, collaboration and creativity 8 required, 6 supplementary

required, not held build a network of suppliers in tourism required
required, not held coordinate efforts of stakeholders for destination promotion required
required, not held manage distribution of destination promotional materials required
required, not held manage production of destination promotional materials required
required, not held build business relationships required
required, not held coordinate public-private partnerships in tourism required
required, not held develop inclusive communication material required
required, not held execute marketing plan required

optional, not held deliver presentations on tourism optional
optional, not held develop tourist information materials optional
optional, not held maintain relationship with suppliers optional
optional, not held design press kit for media optional
optional, not held manage contracts optional
optional, not held train employees optional

03 information skills 5 required, 2 supplementary

required, not held assess an area as a tourism destination required
required, not held manage visitor flows in natural protected areas required
required, not held measure sustainability of tourism activities required
required, not held set up pricing strategies required
required, not held perform market research required

optional, not held report touristic facts optional
optional, not held measure customer feedback optional

04 services 3 required

required, not held geographical areas relevant to tourism required
required, not held local area tourism industry required
required, not held tourist resources of a destination for further development required

05 assisting and caring 2 required

required, not held plan measures to safeguard natural protected areas required
required, not held comply with food safety and hygiene required

06 business, administration and law 2 required

required, not held sales strategies required
required, not held market analysis required

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a destination manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held educate on sustainable tourism skill
already held engage local communities in the management of natural protected areas skill
already held manage budgets skill
already held manage conservation of natural and cultural heritage skill
already held support community-based tourism skill
already held support local tourism skill
already held augmented reality knowledge
already held ecotourism knowledge
already held improve customer traveling experiences with augmented reality skill
already held promote virtual reality travelling experiences skill
already held use e-tourism platforms skill
already held virtual reality knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held self-service technologies in tourism optional

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held report touristic facts optional
optional, not held deliver presentations on tourism optional
optional, not held develop tourist information materials optional
optional, not held maintain relationship with suppliers optional
optional, not held self-service technologies in tourism optional
optional, not held coordinate operational activities optional
optional, not held create annual marketing budget optional
optional, not held design press kit for media optional
optional, not held develop strategies for accessibility optional
optional, not held develop working procedures optional
optional, not held manage contracts optional
optional, not held manage yield optional
optional, not held measure customer feedback optional
optional, not held train employees optional

28 held skills the destination manager role does not ask for

Skill Type

not needed by the target role arrange event needs skill
not needed by the target role confer with event staff skill
not needed by the target role consult exhibition organisers skill
not needed by the target role contribute to the programmer's reflection process skill
not needed by the target role coordinate events skill
not needed by the target role determine event objectives skill
not needed by the target role develop event topics skill
not needed by the target role direct event administrative details skill
not needed by the target role document safety actions skill
not needed by the target role evaluate events skill
not needed by the target role food waste monitoring systems knowledge
not needed by the target role inspect event facilities skill
not needed by the target role liaise with event sponsors skill
not needed by the target role maintain event records skill
not needed by the target role monitor event activities skill
not needed by the target role negotiate contracts with event providers skill
not needed by the target role obtain event permits skill
not needed by the target role organise event participants' registration skill
not needed by the target role plan events skill
not needed by the target role plan presence at professional events skill
not needed by the target role plan schedule skill
not needed by the target role review event bills skill
not needed by the target role select event providers skill
not needed by the target role solicit event publicity skill
not needed by the target role supervise event staff skill
not needed by the target role use resource-efficient technologies in hospitality skill
not needed by the target role work with respect for own safety skill
not needed by the target role write risk assessment on performing arts production skill

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held geographical areas relevant to tourism required
required, not held local area tourism industry required
required, not held sales strategies required
required, not held tourist resources of a destination for further development required
required, not held market analysis required
optional, not held self-service technologies in tourism optional

Index

Other moves recorded from event manager

Full index of moves from event manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.