Table 1Transition record

market research interviewertomarketing assistant

A market research interviewer already meets 15% of what the marketing assistant role asks for. The move turns on 19 required skills not yet in the profile.

From market research interviewer

15%

Overlap1

To marketing assistant

10 Skills carried over

19 Required, not held

83.7 Difficulty2

Career overlap Distant match

15%

Learning distance A rebuild

83.7/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the marketing assistant role’s weighted skill requirement already met by the market research interviewer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A marketing assistant role treats 2 of its required skills as things a market research interviewer already does. These are the ones it depends on most.

market research
use different communication channels

What stands in the way is 19 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 10 skills that carry over, these are the ones fewest other occupations ask for. A marketing assistant role needs them, and most people applying for one will not have them already. This is the part of a market research interviewer background worth leading with.

Skill the target role also needs Area

already held perform mystery shopping information skills
already held tabulate survey results information skills
already held revise questionnaires information skills
already held design questionnaires information skills
already held contact customers communication, collaboration and creativity
already held market research business, administration and law

All 10 carried skills, including the 2 the marketing assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 42 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 6 required, 11 supplementary

required, not held communicate schedules to the people concerned required
required, not held build business relationships required
required, not held draft corporate emails required
required, not held prepare presentation material required
required, not held process commissioned instructions required
required, not held support managers required

optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held persuade clients with alternatives optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

02 management skills 6 required, 1 supplementary

required, not held update budget required
required, not held assist in developing marketing campaigns required
required, not held manage personnel agenda required
required, not held manage the handling of promotional materials required
required, not held organise business documents required
required, not held perform office routine activities required

optional, not held prepare exhibition marketing plan optional

03 business, administration and law 3 required, 8 supplementary

required, not held marketing department processes required
required, not held customer relationship management required
required, not held marketing management required

optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional

04 information skills 2 required

required, not held perform business research required
required, not held revise drafts made by managers required

05 working with computers 1 required, 2 supplementary

required, not held develop digital content required

optional, not held manage website optional
optional, not held prepare visual data optional

06 assisting and caring 1 required

required, not held follow the statutory obligations required

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 10 skills that carry over

Skill Type

already held market research knowledge
already held use different communication channels skill
already held contact customers skill
already held design questionnaires skill
already held perform market research skill
already held perform mystery shopping skill
already held revise questionnaires skill
already held speak different languages skill
already held statistics knowledge
already held tabulate survey results skill

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

23 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held apply social media marketing optional
optional, not held attend trade fairs optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held conduct public presentations optional
optional, not held draft press releases optional
optional, not held execute email marketing optional
optional, not held liaise with advertising agencies optional
optional, not held liaise with financiers optional
optional, not held manage website optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held persuade clients with alternatives optional
optional, not held prepare exhibition marketing plan optional
optional, not held prepare visual data optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional
optional, not held translate language concepts optional
optional, not held write work-related reports optional

33 held skills the marketing assistant role does not ask for

Skill Type

not needed by the target role adapt communication style according to recipient skill
not needed by the target role adhere to questionnaires skill
not needed by the target role analyse call performance trends skill
not needed by the target role analyse data about clients skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role capture people's attention skill
not needed by the target role communicate by telephone skill
not needed by the target role communication knowledge
not needed by the target role conduct qualitative research skill
not needed by the target role conduct quantitative research skill
not needed by the target role conduct research interview skill
not needed by the target role customer insight knowledge
not needed by the target role data quality assessment knowledge
not needed by the target role document interviews skill
not needed by the target role evaluate interview reports skill
not needed by the target role explain interview purposes skill
not needed by the target role information confidentiality knowledge
not needed by the target role interview focus groups skill
not needed by the target role interview techniques knowledge
not needed by the target role perform data analysis skill
not needed by the target role politics knowledge
not needed by the target role prepare market research reports skill
not needed by the target role prepare survey report skill
not needed by the target role present reports skill
not needed by the target role psychology knowledge
not needed by the target role respond to enquiries skill
not needed by the target role study topics skill
not needed by the target role survey techniques knowledge
not needed by the target role use communication techniques skill
not needed by the target role use databases skill
not needed by the target role use questioning techniques skill
not needed by the target role use shorthand skill
not needed by the target role visual presentation techniques knowledge

12 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held customer relationship management required
required, not held marketing management required
optional, not held adobe creative suite optional
optional, not held commercial law optional
optional, not held services marketing optional
optional, not held accounting optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held social media management optional

Index

Other moves recorded from market research interviewer

Full index of moves from market research interviewer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.