Table 1Transition record

online marketertonetwork marketer

A online marketer already meets 29% of what the network marketer role asks for. The move turns on 12 required skills not yet in the profile.

From online marketer

29%

Overlap1

To network marketer

9 Skills carried over

12 Required, not held

71.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 71.9

This move: 71.9 of 100 · substantial

1 Share of the network marketer role’s weighted skill requirement already met by the online marketer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a online marketer background worth leading with.

Skill the target role also needs Area

already held apply customer engagement strategy management skills
already held deal with pressure from unexpected circumstances communication, collaboration and creativity
already held apply social media marketing communication, collaboration and creativity
already held content marketing strategy business, administration and law
already held apply strategic thinking management skills
already held implement sales strategies communication, collaboration and creativity

All 9 carried skills, including the 6 the network marketer role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 7 required, 8 supplementary

required, not held network marketing required
required, not held characteristics of services required
required, not held product comprehension required
required, not held sales argumentation required
required, not held advertising techniques required
required, not held marketing mix required
required, not held marketing principles required

optional, not held customer service optional
optional, not held project management optional
optional, not held sales strategies optional
optional, not held services marketing optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held public relations optional
optional, not held relationship marketing optional

02 communication, collaboration and creativity 3 required, 6 supplementary

required, not held carry out active selling required
required, not held work independently in sales required
required, not held sell products required

optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held prospect new customers optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held develop professional network optional

03 engineering, manufacturing and construction 1 required

required, not held characteristics of products required

04 generic programmes and qualifications 1 required

required, not held communication required

05 assisting and caring 1 supplementary

optional, not held respond to enquiries optional

06 management skills 1 supplementary

optional, not held identify new business opportunities optional

Table 4

Table 4 · Where to start

The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held apply customer engagement strategy skill
already held apply social media marketing skill
already held apply strategic thinking skill
already held implement marketing strategies skill
already held implement sales strategies skill
already held use different communication channels skill
already held content marketing strategy knowledge
already held deal with pressure from unexpected circumstances skill
already held perform market research skill

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer service optional
optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held project management optional
optional, not held prospect new customers optional
optional, not held sales strategies optional
optional, not held services marketing optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held develop professional network optional
optional, not held identify new business opportunities optional
optional, not held public relations optional
optional, not held relationship marketing optional
optional, not held respond to enquiries optional

37 held skills the network marketer role does not ask for

Skill Type

not needed by the target role ICT communications protocols knowledge
not needed by the target role adapt to change in marketing skill
not needed by the target role apply information security policies skill
not needed by the target role communicate price changes skill
not needed by the target role company policies knowledge
not needed by the target role competition law knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role create new concepts skill
not needed by the target role creatively use digital technologies skill
not needed by the target role develop digital content skill
not needed by the target role develop inclusive communication material skill
not needed by the target role digital communication and collaboration skill
not needed by the target role e-commerce systems knowledge
not needed by the target role execute conversion testing skill
not needed by the target role execute email marketing skill
not needed by the target role information confidentiality knowledge
not needed by the target role inspect data skill
not needed by the target role intellectual property law knowledge
not needed by the target role manage budgets skill
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role perform copywriting skill
not needed by the target role perform image editing skill
not needed by the target role perform online data analysis skill
not needed by the target role perform project management skill
not needed by the target role perform video editing skill
not needed by the target role plan digital marketing skill
not needed by the target role plan social media marketing campaigns skill
not needed by the target role printed goods processes knowledge
not needed by the target role protect personal data and privacy skill
not needed by the target role supervise brand management skill
not needed by the target role use content management system software skill
not needed by the target role use e-services skill
not needed by the target role use personal organization software skill
not needed by the target role web strategy assessment knowledge

17 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held network marketing required
required, not held characteristics of products required
required, not held characteristics of services required
required, not held product comprehension required
required, not held sales argumentation required
required, not held advertising techniques required
required, not held communication required
required, not held marketing mix required
required, not held marketing principles required
optional, not held customer service optional
optional, not held project management optional
optional, not held sales strategies optional
optional, not held services marketing optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held public relations optional
optional, not held relationship marketing optional

Index

Other moves recorded from online marketer

Full index of moves from online marketer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.