Table 1Transition record

promotion assistanttoadvertising assistant

A promotion assistant already meets 19% of what the advertising assistant role asks for. The move turns on 9 required skills not yet in the profile.

From promotion assistant

19%

Overlap1

To advertising assistant

5 Skills carried over

9 Required, not held

73 Difficulty2

Career overlap Distant match

19%

Learning distance Substantial retraining

73/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the advertising assistant role’s weighted skill requirement already met by the promotion assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising assistant role treats 3 of its required skills as things a promotion assistant already does. These are the ones it depends on most.

advertising techniques
perform business research
support managers

What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a promotion assistant background worth leading with.

Skill the target role also needs Area

already held create advertisements communication, collaboration and creativity
already held perform business research information skills
already held support managers communication, collaboration and creativity
already held advertising techniques business, administration and law
already held manage budgets management skills

All 5 carried skills, including the 3 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 27 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 5 supplementary

required, not held identify customer's needs required
required, not held develop creative ideas required
required, not held liaise with advertising agencies required
required, not held use communication techniques required
required, not held use different communication channels required

optional, not held collaborate in the development of marketing strategies optional
optional, not held create content title optional
optional, not held design graphics optional
optional, not held implement marketing strategies optional
optional, not held provide written content optional

02 working with computers 2 required

required, not held develop digital content required
required, not held use IT tools required

03 information skills 1 required, 5 supplementary

required, not held file documents required

optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held monitor media industry research figures optional
optional, not held perform market research optional
optional, not held perform media outlets research optional

04 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held media planning optional
optional, not held types of media optional

05 management skills 4 supplementary

optional, not held create media plan optional
optional, not held coordinate advertising campaigns optional
optional, not held create media schedule optional
optional, not held develop media strategy optional

06 business, administration and law 1 supplementary

optional, not held content marketing strategy optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over

Skill Type

already held advertising techniques knowledge
already held perform business research skill
already held support managers skill
already held create advertisements skill
already held manage budgets skill

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held adobe creative suite optional

18 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held adobe creative suite optional
optional, not held create media plan optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held content marketing strategy optional
optional, not held coordinate advertising campaigns optional
optional, not held create content title optional
optional, not held create media schedule optional
optional, not held design graphics optional
optional, not held develop media strategy optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held implement marketing strategies optional
optional, not held media planning optional
optional, not held monitor media industry research figures optional
optional, not held perform market research optional
optional, not held perform media outlets research optional
optional, not held provide written content optional
optional, not held types of media optional

17 held skills the advertising assistant role does not ask for

Skill Type

not needed by the target role assist in developing marketing campaigns skill
not needed by the target role communication principles knowledge
not needed by the target role coordinate events skill
not needed by the target role develop promotional tools skill
not needed by the target role ensure equipment availability skill
not needed by the target role graphic design knowledge
not needed by the target role help coordinate promotional activities skill
not needed by the target role keep promotions records skill
not needed by the target role liaise with distribution channel managers skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role meet expectations of target audience skill
not needed by the target role motion graphics knowledge
not needed by the target role operate a camera skill
not needed by the target role perform clerical duties skill
not needed by the target role perform office routine activities skill
not needed by the target role perform video editing skill
not needed by the target role sales promotion techniques knowledge

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital media required
optional, not held adobe creative suite optional
optional, not held content marketing strategy optional
optional, not held media planning optional
optional, not held types of media optional

Index

Other moves recorded from promotion assistant

Full index of moves from promotion assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.