public relations officertopublic relations manager
A public relations officer already meets 59% of what the public relations manager role asks for. The move turns on 3 required skills not yet in the profile.
59%
54.9/ 100
1 Share of the public relations manager role’s weighted skill requirement already met by the public relations officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A public relations manager role treats 24 of its required skills as things a public relations officer already does. These are the ones it depends on most.
- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
What stands in the way is 3 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 52 skills that carry over, these are the ones fewest other occupations ask for. A public relations manager role needs them, and most people applying for one will not have them already. This is the part of a public relations officer background worth leading with.
- already held carry out forum moderation communication, collaboration and creativity
- already held forming of public opinion business, administration and law
- already held give interviews to media communication, collaboration and creativity
- already held organise press conferences management skills
- already held ethics of sharing work through social media arts and humanities
- already held psychological concepts social sciences, journalism and information
All 52 carried skills, including the 24 the public relations manager role treats as required.
Table 3 · What you would need to learn
The 61 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held liaise with local authorities required
- optional, not held advocate a cause optional
- optional, not held apply grammar and spelling rules optional
- optional, not held apply social media marketing optional
- optional, not held approve advertising campaign optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held create solutions to problems optional
- optional, not held disseminate internal communications optional
- optional, not held ensure cross-department cooperation optional
- optional, not held establish communication with foreign cultures optional
- optional, not held identify clients' needs optional
- optional, not held manage contracts optional
- optional, not held manage development of promotional material optional
- optional, not held manage visual communications optional
- optional, not held perform fundraising activities optional
- optional, not held proofread text optional
- optional, not held represent the organisation optional
- required, not held develop media strategy required
- optional, not held manage online communications optional
- optional, not held apply strategic thinking optional
- optional, not held coordinate marketing plan actions optional
- optional, not held evaluate employees optional
- optional, not held manage account department optional
- optional, not held manage budgets optional
- optional, not held manage creative department optional
- optional, not held manage media services department optional
- optional, not held manage staff optional
- optional, not held manage the handling of promotional materials optional
- optional, not held perform project management optional
- optional, not held recruit employees optional
- required, not held public relations required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held marketing department processes optional
- optional, not held search engine optimisation optional
- optional, not held advertising techniques optional
- optional, not held business strategy concepts optional
- optional, not held marketing principles optional
- optional, not held pricing strategies optional
- optional, not held archive documentation related to work optional
- optional, not held make price recommendations optional
- optional, not held monitor political campaigns optional
- optional, not held document project progress optional
- optional, not held draw conclusions from market research results optional
- optional, not held ensure information transparency optional
- optional, not held evaluate advertising campaign optional
- optional, not held examine advertisement layout optional
- optional, not held forecast organisational risks optional
- optional, not held manage project metrics optional
- optional, not held monitor political conflicts optional
- optional, not held provide cost benefit analysis reports optional
- optional, not held government policy implementation optional
- optional, not held humanitarian aid actors optional
- optional, not held political campaigning optional
- optional, not held political parties optional
- optional, not held political science optional
- optional, not held grammar optional
- optional, not held graphic design optional
- optional, not held writing style guides optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a public relations manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 develop media strategy skill · cross sector
- 02 liaise with local authorities skill · cross sector
- 03 public relations knowledge · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 52 skills that carry over
- already held advise on public image skill
- already held advise on public relations skill
- already held analyse external factors of companies skill
- already held build community relations skill
- already held communication principles knowledge
- already held conduct public presentations skill
- already held corporate social responsibility knowledge
- already held develop communications strategies skill
- already held develop public relations strategies skill
- already held diplomatic principles knowledge
- already held draft press releases skill
- already held establish relationship with the media skill
- already held forming of public opinion knowledge
- already held give interviews to media skill
- already held integrate strategic foundation in daily performance skill
- already held market research knowledge
- already held organise press conferences skill
- already held perform public relations skill
- already held prepare presentation material skill
- already held protect client interests skill
- already held reputation management knowledge
- already held rhetoric knowledge
- already held strategic planning knowledge
- already held use different communication channels skill
- already held advise on communication strategies skill
- already held analyse internal factors of companies skill
- already held apply diplomatic principles skill
- already held build business relationships skill
- already held build international relations skill
- already held business communication knowledge
- already held carry out forum moderation skill
- already held company policies knowledge
- already held compile content skill
- already held content marketing strategy knowledge
- already held coordinate advertising campaigns skill
- already held copyright legislation knowledge
- already held develop creative ideas skill
- already held develop professional network skill
- already held develop promotional tools skill
- already held ethics of sharing work through social media knowledge
- already held give live presentation skill
- already held government representation knowledge
- already held identify customer's needs skill
- already held implement marketing strategies skill
- already held liaise with politicians skill
- already held perform business analysis skill
- already held psychological concepts knowledge
- already held social media management knowledge
- already held speak different languages skill
- already held types of media knowledge
- already held use analytics for commercial purposes skill
- already held work closely with news teams skill
The 2 learning areas not shown above
- optional, not held desktop publishing optional
- optional, not held office software optional
- optional, not held survey techniques optional
58 supplementary skills, helpful but not required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held advocate a cause optional
- optional, not held archive documentation related to work optional
- optional, not held make price recommendations optional
- optional, not held manage online communications optional
- optional, not held marketing department processes optional
- optional, not held monitor political campaigns optional
- optional, not held search engine optimisation optional
- optional, not held advertising techniques optional
- optional, not held apply grammar and spelling rules optional
- optional, not held apply social media marketing optional
- optional, not held apply strategic thinking optional
- optional, not held approve advertising campaign optional
- optional, not held business strategy concepts optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held coordinate marketing plan actions optional
- optional, not held create solutions to problems optional
- optional, not held desktop publishing optional
- optional, not held disseminate internal communications optional
- optional, not held document project progress optional
- optional, not held draw conclusions from market research results optional
- optional, not held ensure cross-department cooperation optional
- optional, not held ensure information transparency optional
- optional, not held establish communication with foreign cultures optional
- optional, not held evaluate advertising campaign optional
- optional, not held evaluate employees optional
- optional, not held examine advertisement layout optional
- optional, not held forecast organisational risks optional
- optional, not held government policy implementation optional
- optional, not held grammar optional
- optional, not held graphic design optional
- optional, not held humanitarian aid actors optional
- optional, not held identify clients' needs optional
- optional, not held manage account department optional
- optional, not held manage budgets optional
- optional, not held manage contracts optional
- optional, not held manage creative department optional
- optional, not held manage development of promotional material optional
- optional, not held manage media services department optional
- optional, not held manage project metrics optional
18 further entries not listed here
8 held skills the public relations manager role does not ask for
- not needed by the target role build trust skill
- not needed by the target role corporate sustainability knowledge
- not needed by the target role cost management knowledge
- not needed by the target role develop digital content skill
- not needed by the target role digital communication and collaboration skill
- not needed by the target role follow the news skill
- not needed by the target role liaise with quality assurance skill
- not needed by the target role plan marketing campaigns skill
19 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held public relations required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held marketing department processes optional
- optional, not held search engine optimisation optional
- optional, not held advertising techniques optional
- optional, not held business strategy concepts optional
- optional, not held desktop publishing optional
- optional, not held government policy implementation optional
- optional, not held grammar optional
- optional, not held graphic design optional
- optional, not held humanitarian aid actors optional
- optional, not held marketing principles optional
- optional, not held office software optional
- optional, not held political campaigning optional
- optional, not held political parties optional
- optional, not held political science optional
- optional, not held pricing strategies optional
- optional, not held survey techniques optional
- optional, not held writing style guides optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.