Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

sales account managertoadvertising sales agent

A sales account manager already meets 29% of what the advertising sales agent role asks for. The move turns on 17 required skills not yet in the profile.

From sales account manager
29%
Overlap1
To advertising sales agent
9 Skills carried over
17 Required, not held
74.2 Difficulty2
Career overlap Distant match

29%

Learning distance Substantial retraining

74.2/ 100

1 Share of the advertising sales agent role’s weighted skill requirement already met by the sales account manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising sales agent role treats 9 of its required skills as things a sales account manager already does. These are the ones it depends on most.

  • characteristics of products
  • characteristics of services
  • deliver a sales pitch
  • ensure client orientation
  • implement customer follow-up
  • keep records on sales

What stands in the way is 17 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A advertising sales agent role needs them, and most people applying for one will not have them already. This is the part of a sales account manager background worth leading with.

Skill the target role also needs Area
  • already held keep records on sales information skills
  • already held implement customer follow-up communication, collaboration and creativity
  • already held deliver a sales pitch communication, collaboration and creativity
  • already held use customer relationship management software working with computers
  • already held prospect new customers communication, collaboration and creativity
  • already held produce sales reports information skills

All 9 carried skills, including the 9 the advertising sales agent role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 6 required, 5 supplementary
  • required, not held advise on merchandise features required
  • required, not held contact customers required
  • required, not held implement sales strategies required
  • required, not held answer requests for quotation required
  • required, not held communicate with customers required
  • required, not held respond to customers' inquiries required
  • optional, not held provide advertisement samples optional
  • optional, not held work with advertising professionals optional
  • optional, not held apply social media marketing optional
  • optional, not held apply technical communication skills optional
  • optional, not held develop promotional tools optional
02 business, administration and law 4 required, 1 supplementary
  • required, not held sales promotion techniques required
  • required, not held sales strategies required
  • required, not held advertising techniques required
  • required, not held customer relationship management required
  • optional, not held outdoor advertising optional
03 assisting and caring 3 required
  • required, not held ensure compliance with purchasing and contracting regulations required
  • required, not held guarantee customer satisfaction required
  • required, not held ensure compliance with legal requirements required
04 information skills 2 required, 5 supplementary
  • required, not held record customers' personal data required
  • required, not held keep records of customer interaction required
  • optional, not held carry out sales analysis optional
  • optional, not held monitor after sales records optional
  • optional, not held stay up to date with social media optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
05 arts and humanities 1 required, 2 supplementary
  • required, not held types of media required
  • optional, not held media formats optional
  • optional, not held media planning optional
06 management skills 1 required, 1 supplementary
  • required, not held demonstrate motivation for sales required
  • optional, not held develop media strategy optional
Table 4

Table 4 · Where to start

The 3 entries a advertising sales agent role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over
Skill Type
  • already held characteristics of products knowledge
  • already held characteristics of services knowledge
  • already held deliver a sales pitch skill
  • already held ensure client orientation skill
  • already held implement customer follow-up skill
  • already held keep records on sales skill
  • already held produce sales reports skill
  • already held prospect new customers skill
  • already held use customer relationship management software skill
14 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held carry out sales analysis optional
  • optional, not held media formats optional
  • optional, not held monitor after sales records optional
  • optional, not held outdoor advertising optional
  • optional, not held provide advertisement samples optional
  • optional, not held stay up to date with social media optional
  • optional, not held work with advertising professionals optional
  • optional, not held apply social media marketing optional
  • optional, not held apply technical communication skills optional
  • optional, not held develop media strategy optional
  • optional, not held develop promotional tools optional
  • optional, not held media planning optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
25 held skills the advertising sales agent role does not ask for
Skill Type
  • not needed by the target role accounting techniques knowledge
  • not needed by the target role adapt to changing situations skill
  • not needed by the target role apply company policies skill
  • not needed by the target role build business relationships skill
  • not needed by the target role company policies knowledge
  • not needed by the target role competition law knowledge
  • not needed by the target role consumer goods industry knowledge
  • not needed by the target role consumer protection knowledge
  • not needed by the target role customer service knowledge
  • not needed by the target role employment law knowledge
  • not needed by the target role forecast account metrics skill
  • not needed by the target role maintain customer records skill
  • not needed by the target role manage contracts skill
  • not needed by the target role maximise sales revenues skill
  • not needed by the target role negotiate price skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform data analysis skill
  • not needed by the target role perform market research skill
  • not needed by the target role pose questions referring to documents skill
  • not needed by the target role product comprehension knowledge
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role speak different languages skill
  • not needed by the target role study sales levels of products skill
  • not needed by the target role use communication techniques skill
  • not needed by the target role use content management system software skill
8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held sales promotion techniques required
  • required, not held sales strategies required
  • required, not held advertising techniques required
  • required, not held customer relationship management required
  • required, not held types of media required
  • optional, not held media formats optional
  • optional, not held outdoor advertising optional
  • optional, not held media planning optional
Index

Other moves recorded from sales account manager

Full index of moves from sales account manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.