Table 1Transition record

social entrepreneurtoemployer branding manager

A social entrepreneur already meets 28% of what the employer branding manager role asks for. The move turns on 9 required skills not yet in the profile.

From social entrepreneur

28%

Overlap1

To employer branding manager

5 Skills carried over

9 Required, not held

65.4 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 65.4

This move: 65.4 of 100 · substantial

1 Share of the employer branding manager role’s weighted skill requirement already met by the social entrepreneur profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a social entrepreneur background worth leading with.

Skill the target role also needs Area

already held promote organisational communication communication, collaboration and creativity
already held digital marketing techniques business, administration and law
already held social media marketing techniques business, administration and law
already held plan marketing strategy management skills
already held apply social media marketing communication, collaboration and creativity

All 5 carried skills, including the 4 the employer branding manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 4 required, 2 supplementary

required, not held plan social media marketing campaigns required
required, not held define brand identity required
required, not held develop media strategy required
required, not held plan digital marketing required

optional, not held lead the brand strategic planning process optional
optional, not held manage brand assets optional

02 business, administration and law 3 required, 2 supplementary

required, not held marketing department processes required
required, not held brand marketing techniques required
required, not held social media management required

optional, not held network marketing optional
optional, not held content marketing strategy optional

03 communication, collaboration and creativity 2 required, 3 supplementary

required, not held set brand positioning required
required, not held promote company required

optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held manage development of promotional material optional

Table 4

Table 4 · Where to start

The 3 entries a employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over

Skill Type

already held apply social media marketing skill
already held digital marketing techniques knowledge
already held plan marketing strategy skill
already held social media marketing techniques knowledge
already held promote organisational communication skill

7 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held network marketing optional
optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held content marketing strategy optional
optional, not held lead the brand strategic planning process optional
optional, not held manage brand assets optional
optional, not held manage development of promotional material optional

40 held skills the employer branding manager role does not ask for

Skill Type

not needed by the target role advocate for others skill
not needed by the target role apply business acumen skill
not needed by the target role apply systemic design thinking skill
not needed by the target role assess environmental impact skill
not needed by the target role assume responsibility for the management of a business skill
not needed by the target role conclude business agreements skill
not needed by the target role conduct public presentations skill
not needed by the target role control financial resources skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create a crowdfunding campaign skill
not needed by the target role create social alliances skill
not needed by the target role crowdfunding knowledge
not needed by the target role data analytics knowledge
not needed by the target role data protection knowledge
not needed by the target role deliver a sales pitch skill
not needed by the target role design thinking knowledge
not needed by the target role develop business plans skill
not needed by the target role develop professional network skill
not needed by the target role digital communication and collaboration skill
not needed by the target role impact investing knowledge
not needed by the target role influence public policies skill
not needed by the target role maintain relationship with customers skill
not needed by the target role manage a team skill
not needed by the target role manage budgets skill
not needed by the target role manage financial risk skill
not needed by the target role manage fundraising activities skill
not needed by the target role manage staff skill
not needed by the target role monitor social impact skill
not needed by the target role oversee development of software skill
not needed by the target role participatory decision-making knowledge
not needed by the target role perform business analysis skill
not needed by the target role perform project management skill
not needed by the target role philanthropy knowledge
not needed by the target role prepare visual data skill
not needed by the target role promote environmental awareness skill
not needed by the target role represent special-interest groups' members skill
not needed by the target role results-based management knowledge
not needed by the target role social alliances knowledge
not needed by the target role social entrepreneurship knowledge
not needed by the target role social innovation knowledge

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held brand marketing techniques required
required, not held social media management required
optional, not held network marketing optional
optional, not held content marketing strategy optional

Index

Other moves recorded from social entrepreneur

Full index of moves from social entrepreneur

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.