Table 1Transition record

speechwritertoadvertising copywriter

A speechwriter already meets 32% of what the advertising copywriter role asks for. The move turns on 7 required skills not yet in the profile.

From speechwriter

32%

Overlap1

To advertising copywriter

9 Skills carried over

7 Required, not held

63.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 63.8

This move: 63.8 of 100 · substantial

1 Share of the advertising copywriter role’s weighted skill requirement already met by the speechwriter profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a speechwriter background worth leading with.

Skill the target role also needs Area

already held practice humour communication, collaboration and creativity
already held evaluate writings in response to feedback communication, collaboration and creativity
already held write to a deadline management skills
already held use word processing software working with computers
already held develop creative ideas communication, collaboration and creativity
already held proofread text communication, collaboration and creativity

All 9 carried skills, including the 5 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 26 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 3 supplementary

required, not held create advertisements required
required, not held brainstorm ideas required
required, not held follow a brief required

optional, not held create storyboards optional
optional, not held draft press releases optional
optional, not held give live presentation optional

02 business, administration and law 2 required, 1 supplementary

required, not held product comprehension required
required, not held advertising techniques required

optional, not held social media marketing techniques optional

03 information skills 1 required, 6 supplementary

required, not held meet expectations of target audience required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held evaluate advertising campaign optional
optional, not held lay out digital written content optional
optional, not held perform market research optional
optional, not held perform media outlets research optional

04 working with computers 1 required, 2 supplementary

required, not held develop digital content required

optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional

05 arts and humanities 3 supplementary

optional, not held printing techniques optional
optional, not held types of media optional
optional, not held typography optional

06 management skills 3 supplementary

optional, not held coordinate advertising campaigns optional
optional, not held develop media strategy optional
optional, not held manage budgets optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held apply grammar and spelling rules skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held identify customer's needs skill
already held write to a deadline skill
already held evaluate writings in response to feedback skill
already held practice humour skill
already held proofread text skill
already held use word processing software skill

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

19 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held coordinate advertising campaigns optional
optional, not held desktop publishing optional
optional, not held develop media strategy optional
optional, not held draft press releases optional
optional, not held evaluate advertising campaign optional
optional, not held give live presentation optional
optional, not held lay out digital written content optional
optional, not held manage budgets optional
optional, not held perform market research optional
optional, not held perform media outlets research optional
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held types of media optional
optional, not held typography optional

17 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role analyse the comments of selected audiences skill
not needed by the target role breathing techniques knowledge
not needed by the target role consult information sources skill
not needed by the target role grammar knowledge
not needed by the target role manage schedule of tasks skill
not needed by the target role manage writing administration skill
not needed by the target role perform background research on writing subject skill
not needed by the target role perform multiple tasks at the same time skill
not needed by the target role prepare speeches skill
not needed by the target role promote one's writings skill
not needed by the target role pronunciation techniques knowledge
not needed by the target role select subject matter skill
not needed by the target role spelling knowledge
not needed by the target role use specific writing techniques skill
not needed by the target role vocal techniques knowledge
not needed by the target role write in conversational tone skill
not needed by the target role writing techniques knowledge

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
required, not held advertising techniques required
optional, not held desktop publishing optional
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held types of media optional
optional, not held typography optional

Index

Other moves recorded from speechwriter

Full index of moves from speechwriter

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.