Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

spokespersontoadvertising manager

A spokesperson already meets 51% of what the advertising manager role asks for. The move turns on 13 required skills not yet in the profile.

From spokesperson
51%
Overlap1
To advertising manager
22 Skills carried over
13 Required, not held
57.1 Difficulty2
Career overlap Partial match

51%

Learning distance Substantial retraining

57.1/ 100

1 Share of the advertising manager role’s weighted skill requirement already met by the spokesperson profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising manager role treats 20 of its required skills as things a spokesperson already does. These are the ones it depends on most.

  • advise on public image
  • advise on public relations
  • analyse external factors of companies
  • communication principles
  • conduct public presentations
  • corporate social responsibility

What stands in the way is 13 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 22 skills that carry over, these are the ones fewest other occupations ask for. A advertising manager role needs them, and most people applying for one will not have them already. This is the part of a spokesperson background worth leading with.

Skill the target role also needs Area
  • already held forming of public opinion business, administration and law
  • already held give interviews to media communication, collaboration and creativity
  • already held organise press conferences management skills
  • already held establish relationship with the media communication, collaboration and creativity
  • already held reputation management business, administration and law
  • already held advise on public image communication, collaboration and creativity

All 22 carried skills, including the 20 the advertising manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 33 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 6 required, 7 supplementary
  • required, not held coordinate advertising campaigns required
  • required, not held coordinate marketing plan actions required
  • required, not held develop public relations strategies required
  • required, not held integrate strategic foundation in daily performance required
  • required, not held manage budgets required
  • required, not held perform project management required
  • optional, not held manage account department optional
  • optional, not held manage creative department optional
  • optional, not held manage media services department optional
  • optional, not held manage staff optional
  • optional, not held manage the handling of promotional materials optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
02 business, administration and law 3 required, 2 supplementary
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • required, not held strategic planning required
  • optional, not held business strategy concepts optional
  • optional, not held pricing strategies optional
03 information skills 2 required, 5 supplementary
  • required, not held draw conclusions from market research results required
  • required, not held provide cost benefit analysis reports required
  • optional, not held make price recommendations optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held manage project metrics optional
  • optional, not held use analytics for commercial purposes optional
04 communication, collaboration and creativity 2 required, 4 supplementary
  • required, not held develop creative ideas required
  • required, not held manage contracts required
  • optional, not held advise on communication strategies optional
  • optional, not held approve advertising campaign optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held develop inclusive communication material optional
05 arts and humanities 1 supplementary
  • optional, not held graphic design optional
06 information and communication technologies (icts) 1 supplementary
  • optional, not held desktop publishing optional
Table 4

Table 4 · Where to start

The 3 entries a advertising manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 22 skills that carry over
Skill Type
  • already held advise on public image skill
  • already held advise on public relations skill
  • already held analyse external factors of companies skill
  • already held communication principles knowledge
  • already held conduct public presentations skill
  • already held corporate social responsibility knowledge
  • already held develop communications strategies skill
  • already held diplomatic principles knowledge
  • already held draft press releases skill
  • already held establish relationship with the media skill
  • already held forming of public opinion knowledge
  • already held give interviews to media skill
  • already held identify customer's needs skill
  • already held market research knowledge
  • already held organise press conferences skill
  • already held perform public relations skill
  • already held prepare presentation material skill
  • already held protect client interests skill
  • already held rhetoric knowledge
  • already held use different communication channels skill
  • already held give live presentation skill
  • already held reputation management knowledge
20 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held make price recommendations optional
  • optional, not held advise on communication strategies optional
  • optional, not held approve advertising campaign optional
  • optional, not held business strategy concepts optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held desktop publishing optional
  • optional, not held develop inclusive communication material optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held graphic design optional
  • optional, not held manage account department optional
  • optional, not held manage creative department optional
  • optional, not held manage media services department optional
  • optional, not held manage project metrics optional
  • optional, not held manage staff optional
  • optional, not held manage the handling of promotional materials optional
  • optional, not held pricing strategies optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
  • optional, not held use analytics for commercial purposes optional
13 held skills the advertising manager role does not ask for
Skill Type
  • not needed by the target role analyse the comments of selected audiences skill
  • not needed by the target role apply diplomatic principles skill
  • not needed by the target role build business relationships skill
  • not needed by the target role build community relations skill
  • not needed by the target role develop professional network skill
  • not needed by the target role develop promotional tools skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role follow the news skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role liaise with politicians skill
  • not needed by the target role speak different languages skill
  • not needed by the target role types of media knowledge
  • not needed by the target role work closely with news teams skill
7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • required, not held strategic planning required
  • optional, not held business strategy concepts optional
  • optional, not held desktop publishing optional
  • optional, not held graphic design optional
  • optional, not held pricing strategies optional
Index

Other moves recorded from spokesperson

Full index of moves from spokesperson

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.