Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

tour operator representativetotourist information officer

A tour operator representative already meets 48% of what the tourist information officer role asks for. The move turns on 14 required skills not yet in the profile.

From tour operator representative
48%
Overlap1
To tourist information officer
25 Skills carried over
14 Required, not held
59.8 Difficulty2
Career overlap Partial match

48%

Learning distance Substantial retraining

59.8/ 100

1 Share of the tourist information officer role’s weighted skill requirement already met by the tour operator representative profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A tourist information officer role treats 10 of its required skills as things a tour operator representative already does. These are the ones it depends on most.

  • apply foreign languages in tourism
  • build a network of suppliers in tourism
  • collect tourist information
  • communicate with customers
  • devise special promotions
  • geographical areas relevant to tourism

What stands in the way is 14 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A tourist information officer role needs them, and most people applying for one will not have them already. This is the part of a tour operator representative background worth leading with.

Skill the target role also needs Area
  • already held collect tourist information information skills
  • already held devise special promotions management skills
  • already held build a network of suppliers in tourism communication, collaboration and creativity
  • already held apply foreign languages in tourism communication, collaboration and creativity
  • already held self-service technologies in tourism information and communication technologies (icts)
  • already held manage visitor flows in natural protected areas information skills

All 25 carried skills, including the 10 the tourist information officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 7 required, 6 supplementary
  • required, not held coordinate efforts of stakeholders for destination promotion required
  • required, not held demonstrate intercultural competences in hospitality services required
  • required, not held develop tourist information materials required
  • required, not held distribute local information materials required
  • required, not held identify customer's needs required
  • required, not held produce content for tourism brochures required
  • required, not held respond to customers' inquiries required
  • optional, not held sell souvenirs optional
  • optional, not held apply social media marketing optional
  • optional, not held build business relationships optional
  • optional, not held ensure client orientation optional
  • optional, not held perform services in a flexible manner optional
  • optional, not held sell tickets optional
02 assisting and caring 5 required
  • required, not held provide directions to guests required
  • required, not held provide tourism related information required
  • required, not held assist visitors required
  • required, not held comply with food safety and hygiene required
  • required, not held quote prices required
03 information skills 1 required
  • required, not held process reservations required
04 services 1 required
  • required, not held local area tourism industry required
05 management skills 1 supplementary
  • optional, not held organise cultural events optional
06 working with computers 1 supplementary
  • optional, not held integrate content into output media optional
Table 4

Table 4 · Where to start

The 3 entries a tourist information officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over
Skill Type
  • already held apply foreign languages in tourism skill
  • already held build a network of suppliers in tourism skill
  • already held collect tourist information skill
  • already held communicate with customers skill
  • already held devise special promotions skill
  • already held geographical areas relevant to tourism knowledge
  • already held handle personal identifiable information skill
  • already held maintain customer records skill
  • already held maintain customer service skill
  • already held process booking skill
  • already held augmented reality knowledge
  • already held ecotourism knowledge
  • already held educate on sustainable tourism skill
  • already held engage local communities in the management of natural protected areas skill
  • already held improve customer traveling experiences with augmented reality skill
  • already held manage conservation of natural and cultural heritage skill
  • already held manage visitor flows in natural protected areas skill
  • already held process payments skill
  • already held promote virtual reality travelling experiences skill
  • already held self-service technologies in tourism knowledge
  • already held support community-based tourism skill
  • already held support local tourism skill
  • already held use e-tourism platforms skill
  • already held virtual reality knowledge
  • already held work in a hospitality team skill
8 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held integrate content into output media optional
  • optional, not held organise cultural events optional
  • optional, not held sell souvenirs optional
  • optional, not held apply social media marketing optional
  • optional, not held build business relationships optional
  • optional, not held ensure client orientation optional
  • optional, not held perform services in a flexible manner optional
  • optional, not held sell tickets optional
17 held skills the tourist information officer role does not ask for
Skill Type
  • not needed by the target role assist clients with special needs skill
  • not needed by the target role create solutions to problems skill
  • not needed by the target role develop inclusive communication material skill
  • not needed by the target role ensure infrastructure accessibility skill
  • not needed by the target role handle customer complaints skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role implement sales strategies skill
  • not needed by the target role make logistical arrangements skill
  • not needed by the target role manage health and safety standards skill
  • not needed by the target role manage the customer experience skill
  • not needed by the target role measure customer feedback skill
  • not needed by the target role negotiate service with providers skill
  • not needed by the target role negotiate supplier arrangements skill
  • not needed by the target role prepare travel packages skill
  • not needed by the target role provide customised products skill
  • not needed by the target role provide performance feedback skill
  • not needed by the target role upsell products skill
1 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held local area tourism industry required
Index
Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.