travel agency managertotour operator manager
A travel agency manager already meets 49% of what the tour operator manager role asks for. The move turns on 17 required skills not yet in the profile.
This move: 60.6 of 100 · substantial
1 Share of the tour operator manager role’s weighted skill requirement already met by the travel agency manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Table 2 · What you already bring
Of the 28 skills that carry over, these are the ones fewest other occupations ask for. A tour operator manager role needs them, and most people applying for one will not have them already. This is the part of a travel agency manager background worth leading with.
- already held prepare travel packages management skills
- already held build a network of suppliers in tourism communication, collaboration and creativity
- already held self-service technologies in tourism information and communication technologies (icts)
- already held manage visitor flows in natural protected areas information skills
- already held develop working procedures management skills
- already held create annual marketing budget management skills
All 28 carried skills, including the 13 the tour operator manager role treats as required.
Table 3 · What you would need to learn
The 23 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held translate strategy into operation required
- required, not held develop revenue generation strategies required
- required, not held oversee the printing of touristic publications required
- required, not held develop strategies for accessibility required
- required, not held oversee the design of touristic publications required
- required, not held plan marketing strategy required
- required, not held plan medium to long term objectives required
- required, not held select optimal distribution channel required
- optional, not held identify suppliers optional
- required, not held negotiate tourism rates required
- required, not held develop tourism products required
- required, not held maintain customer service required
- required, not held manage contracts required
- required, not held provide customised products required
- optional, not held develop tourism destinations optional
- optional, not held manage distribution of destination promotional materials optional
- optional, not held manage production of destination promotional materials optional
- optional, not held negotiate tourism experience purchases optional
- required, not held handle personal identifiable information required
- required, not held oversee quality control required
- required, not held tourism market required
- optional, not held property management software optional
- required, not held sales strategies required
Table 4 · Where to start
The 3 entries a tour operator manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 negotiate tourism rates skill · occupation specific
- 02 translate strategy into operation skill · occupation specific
- 03 develop revenue generation strategies skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 28 skills that carry over
- already held build a network of suppliers in tourism skill
- already held build business relationships skill
- already held comply with food safety and hygiene skill
- already held manage budgets skill
- already held manage distribution channels skill
- already held manage staff skill
- already held manage visitor flows in natural protected areas skill
- already held maximise sales revenues skill
- already held measure customer feedback skill
- already held perform market research skill
- already held prepare travel packages skill
- already held recruit employees skill
- already held set up pricing strategies skill
- already held augmented reality knowledge
- already held coordinate operational activities skill
- already held create annual marketing budget skill
- already held develop working procedures skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held engage local communities in the management of natural protected areas skill
- already held improve customer traveling experiences with augmented reality skill
- already held manage conservation of natural and cultural heritage skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held support community-based tourism skill
- already held support local tourism skill
- already held use e-tourism platforms skill
- already held virtual reality knowledge
6 supplementary skills, helpful but not required
- optional, not held develop tourism destinations optional
- optional, not held manage distribution of destination promotional materials optional
- optional, not held manage production of destination promotional materials optional
- optional, not held negotiate tourism experience purchases optional
- optional, not held property management software optional
- optional, not held identify suppliers optional
24 held skills the tour operator manager role does not ask for
- not needed by the target role apply strategic thinking skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role geographical areas relevant to tourism knowledge
- not needed by the target role handle customer complaints skill
- not needed by the target role identify customer's needs skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role implement sales strategies skill
- not needed by the target role implement strategic planning skill
- not needed by the target role maintain relationship with suppliers skill
- not needed by the target role manage online content skill
- not needed by the target role monitor financial accounts skill
- not needed by the target role motivate staff to reach sales targets skill
- not needed by the target role negotiate supplier arrangements skill
- not needed by the target role oversee all travel arrangements skill
- not needed by the target role participate in tourism events skill
- not needed by the target role perform services in a flexible manner skill
- not needed by the target role plan digital marketing skill
- not needed by the target role promote the use of sustainable transport skill
- not needed by the target role seek innovation in current practices skill
- not needed by the target role supervise crew skill
- not needed by the target role tourist resources of a destination for further development knowledge
- not needed by the target role train employees skill
- not needed by the target role use global distribution system skill
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held sales strategies required
- required, not held tourism market required
- optional, not held property management software optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.