RecordOccupation

Where a marketing consultant can go next

5 destinations recorded, ranked by how much of the target role a marketing consultant already meets. The closer to the top of Table 1, the less there is to learn.

Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.

Professionals 58 skills on file 5 career moves 0 above 60% overlap Closest: chief marketing officer, 52%

Fig. 2 — the 5 nearest destinations from marketing consultant. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a marketing consultant already covers. All 5 are listed in the tables below.

70% and above · short step
50 to 70% · real move
Below 50% · substantial retraining

Table 1

Table 1 · Within reach

employer branding manager 44% covered · difficulty 51.8

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

marketing consultant is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a marketing consultant already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.