Table 1Transition record

chief marketing officertomarketing consultant

A chief marketing officer already meets 53% of what the marketing consultant role asks for. The move turns on 12 required skills not yet in the profile.

From chief marketing officer

53%

Overlap1

To marketing consultant

32 Skills carried over

12 Required, not held

54.5 Difficulty2

Career overlap Partial match

53%

Learning distance Real move, short list to learn

54.5/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the marketing consultant role’s weighted skill requirement already met by the chief marketing officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A marketing consultant role treats 12 of its required skills as things a chief marketing officer already does. These are the ones it depends on most.

analyse external factors of companies
analyse internal factors of companies
identify potential markets for companies
integrate marketing strategies with the global strategy
market analysis
market pricing

What stands in the way is 12 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 32 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.

Skill the target role also needs Area

already held use theoretical marketing models management skills
already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held evaluate marketing content information skills

All 32 carried skills, including the 12 the marketing consultant role treats as required.

Table 3

Table 3 · What you would need to learn

The 26 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 1 supplementary

required, not held maintain relationship with customers required
required, not held conduct research interview required
required, not held use consulting techniques required
required, not held use different communication channels required

optional, not held develop creative ideas optional

02 business, administration and law 3 required, 7 supplementary

required, not held management consulting required
required, not held marketing principles required
required, not held pricing strategies required

optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held sales strategies optional
optional, not held advertising techniques optional
optional, not held channel marketing optional
optional, not held copyright legislation optional
optional, not held social media management optional

03 information skills 3 required

required, not held carry out strategic research required
required, not held document project progress required
required, not held identify customer requirements required

04 management skills 1 required, 4 supplementary

required, not held identify market niches required

optional, not held issue sales invoices optional
optional, not held define technical requirements optional
optional, not held make strategic business decisions optional
optional, not held plan digital marketing optional

05 assisting and caring 1 required

required, not held respond to enquiries required

06 working with computers 2 supplementary

optional, not held conduct search engine optimisation optional
optional, not held creatively use digital technologies optional

Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 32 skills that carry over

Skill Type

already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held market analysis knowledge
already held market pricing knowledge
already held marketing analytics knowledge
already held marketing mix knowledge
already held plan marketing strategy skill
already held project management knowledge
already held services marketing knowledge
already held use theoretical marketing models skill
already held brand marketing techniques knowledge
already held conduct online competitive analysis skill
already held coordinate marketing plan actions skill
already held customer insight knowledge
already held e-commerce systems knowledge
already held evaluate marketing content skill
already held financial capability knowledge
already held international trade knowledge
already held interpret financial statements skill
already held liaise with advertising agencies skill
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan social media marketing campaigns skill
already held relationship marketing knowledge
already held reputation management knowledge
already held social media marketing techniques knowledge
already held use analytics for commercial purposes skill
already held web strategy assessment knowledge

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held issue sales invoices optional
optional, not held sales strategies optional
optional, not held advertising techniques optional
optional, not held channel marketing optional
optional, not held conduct search engine optimisation optional
optional, not held copyright legislation optional
optional, not held creatively use digital technologies optional
optional, not held define technical requirements optional
optional, not held develop creative ideas optional
optional, not held make strategic business decisions optional
optional, not held plan digital marketing optional
optional, not held social media management optional

31 held skills the marketing consultant role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse supply chain strategies skill
not needed by the target role analyse work-related written reports skill
not needed by the target role business management principles knowledge
not needed by the target role communicate with customer service department skill
not needed by the target role consumer law knowledge
not needed by the target role content marketing strategy knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role customer segmentation knowledge
not needed by the target role define measurable marketing objectives skill
not needed by the target role develop public relations strategies skill
not needed by the target role graphic design knowledge
not needed by the target role impart business plans to collaborators skill
not needed by the target role implement marketing strategies skill
not needed by the target role liaise with managers skill
not needed by the target role make data-driven decisions skill
not needed by the target role manage budgets skill
not needed by the target role manage development of promotional material skill
not needed by the target role manage profitability skill
not needed by the target role manage yield skill
not needed by the target role market entry strategies knowledge
not needed by the target role printing techniques knowledge
not needed by the target role prospect new customers skill
not needed by the target role quality assurance methodologies knowledge
not needed by the target role statistics knowledge
not needed by the target role study sales levels of products skill
not needed by the target role subsidiary operations knowledge
not needed by the target role track key performance indicators skill
not needed by the target role trading law knowledge
not needed by the target role trendwatching knowledge

10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held management consulting required
required, not held marketing principles required
required, not held pricing strategies required
optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held sales strategies optional
optional, not held advertising techniques optional
optional, not held channel marketing optional
optional, not held copyright legislation optional
optional, not held social media management optional

Index

Other moves recorded from chief marketing officer

Full index of moves from chief marketing officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.