Where a product manager can go next
10 destinations recorded, ranked by how much of the target role a product manager already meets. The closer to the top of Table 1, the less there is to learn.
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
- Highest coverage recorded
- 56%
- Destinations
- 10each with a full record
- Within reach
- 1difficulty under 55
- Skills on file
- 62required or supplementary
Table 1 · Within reach
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- category manager 28% covered · difficulty 79.6
- promotion manager 27% covered · difficulty 78
- banking products manager 26% covered · difficulty 76.3
- sales manager 24% covered · difficulty 81.8
- chief product officer 23% covered · difficulty 74.8
- marketing manager 23% covered · difficulty 84.7
- brand manager 21% covered · difficulty 82.1
- online community manager 19% covered · difficulty 86.3
- research and development manager 15% covered · difficulty 87.4
Look up another occupation
product manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Coverage is the share of the target role’s weighted skill requirement a product manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.