Table 1Transition record

product managertoonline community manager

A product manager already meets 19% of what the online community manager role asks for. The move turns on 42 required skills not yet in the profile.

From product manager

19%

Overlap1

To online community manager

11 Skills carried over

42 Required, not held

86.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 86.3

This move: 86.3 of 100 · career change

1 Share of the online community manager role’s weighted skill requirement already met by the product manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A online community manager role needs them, and most people applying for one will not have them already. This is the part of a product manager background worth leading with.

Skill the target role also needs Area

already held integrate marketing strategies with the global strategy management skills
already held web analytics information and communication technologies (icts)
already held pricing strategies business, administration and law
already held market pricing business, administration and law
already held manage profitability management skills
already held manage feedback communication, collaboration and creativity

All 11 carried skills, including the 11 the online community manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 54 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 11 required, 2 supplementary

required, not held develop online community plan required
required, not held align efforts towards business development required
required, not held apply social media marketing required
required, not held build trust required
required, not held carry out forum moderation required
required, not held collaborate in the development of marketing strategies required
required, not held create content title required
required, not held develop professional network required
required, not held impart business plans to collaborators required
required, not held provide written content required
required, not held use different communication channels required

optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional

02 management skills 8 required, 1 supplementary

required, not held manage content development projects required
required, not held coordinate marketing plan actions required
required, not held create annual marketing budget required
required, not held define measurable marketing objectives required
required, not held identify potential markets for companies required
required, not held integrate strategic foundation in daily performance required
required, not held plan marketing campaigns required
required, not held plan marketing strategy required

optional, not held manage schedule of tasks optional

03 business, administration and law 7 required, 1 supplementary

required, not held corporate social responsibility required
required, not held corporate sustainability required
required, not held online moderation techniques required
required, not held brand marketing techniques required
required, not held content marketing strategy required
required, not held marketing mix required
required, not held marketing principles required

optional, not held business intelligence optional

04 working with computers 6 required, 3 supplementary

required, not held digital communication and collaboration required
required, not held translate requirement concepts into content required
required, not held develop digital content required
required, not held perform online data analysis required
required, not held use content management system software required
required, not held use e-services required

optional, not held digital content creation optional
optional, not held conduct search engine optimisation optional
optional, not held use personal organization software optional

05 information skills 6 required, 2 supplementary

required, not held analyse customer service surveys required
required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse work-related written reports required
required, not held evaluate marketing content required
required, not held research website users required

optional, not held identify ICT user needs optional
optional, not held manage content metadata optional

06 information and communication technologies (icts) 2 required, 1 supplementary

required, not held keywords in digital content required
required, not held authoring software required

optional, not held information confidentiality optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held analyse consumer buying trends skill
already held integrate marketing strategies with the global strategy skill
already held manage feedback skill
already held manage profitability skill
already held market pricing knowledge
already held market research knowledge
already held perform market research skill
already held pricing strategies knowledge
already held study sales levels of products skill
already held track key performance indicators skill
already held web analytics knowledge

The 3 learning areas not shown above

Skill to acquire Tier

07 arts and humanities 1 required, 1 supplementary

required, not held digital media required

optional, not held content development processes optional

08 assisting and caring 1 required

required, not held follow up online user requests required

09 social sciences, journalism and information 1 supplementary

optional, not held behavioural science optional

12 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held digital content creation optional
optional, not held identify ICT user needs optional
optional, not held information confidentiality optional
optional, not held behavioural science optional
optional, not held business intelligence optional
optional, not held conduct search engine optimisation optional
optional, not held content development processes optional
optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional
optional, not held manage content metadata optional
optional, not held manage schedule of tasks optional
optional, not held use personal organization software optional

51 held skills the online community manager role does not ask for

Skill Type

not needed by the target role advise on communication strategies skill
not needed by the target role analyse cultural trends skill
not needed by the target role analyse data about clients skill
not needed by the target role analyse economic trends skill
not needed by the target role analyse market financial trends skill
not needed by the target role apply strategic thinking skill
not needed by the target role carry out sales analysis skill
not needed by the target role circular economy knowledge
not needed by the target role combine business technology with user experience skill
not needed by the target role consumer goods industry knowledge
not needed by the target role coordinate events skill
not needed by the target role cost management knowledge
not needed by the target role create prototype of user experience solutions skill
not needed by the target role define technology strategy skill
not needed by the target role design customer experiences skill
not needed by the target role design management knowledge
not needed by the target role develop business plans skill
not needed by the target role develop communications strategies skill
not needed by the target role develop new products skill
not needed by the target role develop product design skill
not needed by the target role develop promotional tools skill
not needed by the target role develop revenue generation strategies skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role ensure products meet regulatory requirements skill
not needed by the target role execute marketing plan skill
not needed by the target role follow production schedule skill
not needed by the target role identify market niches skill
not needed by the target role industrial research and development knowledge
not needed by the target role make data-driven decisions skill
not needed by the target role manage budgets skill
not needed by the target role manage product testing skill
not needed by the target role manage production systems skill
not needed by the target role manage the customer experience skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role maximise sales revenues skill
not needed by the target role organise participation in local or international events skill
not needed by the target role oversee quality control skill
not needed by the target role perform product testing skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role plan product management skill

11 further entries not listed here

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate social responsibility required
required, not held corporate sustainability required
required, not held keywords in digital content required
required, not held online moderation techniques required
required, not held authoring software required
required, not held brand marketing techniques required
required, not held content marketing strategy required
required, not held digital media required
required, not held marketing mix required
required, not held marketing principles required
optional, not held information confidentiality optional
optional, not held behavioural science optional
optional, not held business intelligence optional
optional, not held content development processes optional

Index

Other moves recorded from product manager

Full index of moves from product manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.