Table 1Transition record

advertising assistanttoadvertising media buyer

A advertising assistant already meets 38% of what the advertising media buyer role asks for. The move turns on 8 required skills not yet in the profile.

From advertising assistant

38%

Overlap1

To advertising media buyer

12 Skills carried over

8 Required, not held

58.4 Difficulty2

Career overlap Distant match

38%

Learning distance Substantial retraining

58.4/ 100

adjacentmoderatesubstantialcareer change

1 Share of the advertising media buyer role’s weighted skill requirement already met by the advertising assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising media buyer role treats 5 of its required skills as things a advertising assistant already does. These are the ones it depends on most.

digital media
identify customer's needs
manage budgets
media planning
types of media

What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a advertising assistant background worth leading with.

Skill the target role also needs Area

already held create media schedule management skills
already held monitor media industry research figures information skills
already held media planning arts and humanities
already held create media plan management skills
already held perform media outlets research information skills
already held evaluate advertising campaign information skills

All 12 carried skills, including the 5 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 20 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 2 supplementary

required, not held buy advertising space required
required, not held develop professional network required
required, not held manage contracts required
required, not held negotiate terms with suppliers required
required, not held present arguments persuasively required

optional, not held develop online community plan optional
optional, not held negotiate buying conditions optional

02 information skills 2 required, 4 supplementary

required, not held meet expectations of target audience required
required, not held study sales levels of products required

optional, not held analyse consumer buying trends optional
optional, not held document interviews optional
optional, not held draw conclusions from market research results optional
optional, not held use analytics for commercial purposes optional

03 business, administration and law 1 required, 1 supplementary

required, not held copyright legislation required

optional, not held marketing principles optional

04 arts and humanities 2 supplementary

optional, not held interactive media optional
optional, not held media studies optional

05 management skills 1 supplementary

optional, not held manage online communications optional

06 natural sciences, mathematics and statistics 1 supplementary

optional, not held polling techniques optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held digital media knowledge
already held identify customer's needs skill
already held manage budgets skill
already held media planning knowledge
already held types of media knowledge
already held advertising techniques knowledge
already held coordinate advertising campaigns skill
already held create media plan skill
already held create media schedule skill
already held evaluate advertising campaign skill
already held monitor media industry research figures skill
already held perform media outlets research skill

The 1 learning area not shown above

Skill to acquire Tier

07 social sciences, journalism and information 1 supplementary

optional, not held demography optional

12 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held develop online community plan optional
optional, not held manage online communications optional
optional, not held analyse consumer buying trends optional
optional, not held demography optional
optional, not held document interviews optional
optional, not held draw conclusions from market research results optional
optional, not held interactive media optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held negotiate buying conditions optional
optional, not held polling techniques optional
optional, not held use analytics for commercial purposes optional

20 held skills the advertising media buyer role does not ask for

Skill Type

not needed by the target role adobe creative suite knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role content marketing strategy knowledge
not needed by the target role create advertisements skill
not needed by the target role create content title skill
not needed by the target role design graphics skill
not needed by the target role develop creative ideas skill
not needed by the target role develop digital content skill
not needed by the target role develop media strategy skill
not needed by the target role examine advertisement layout skill
not needed by the target role file documents skill
not needed by the target role implement marketing strategies skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role perform business research skill
not needed by the target role perform market research skill
not needed by the target role provide written content skill
not needed by the target role support managers skill
not needed by the target role use IT tools skill
not needed by the target role use communication techniques skill
not needed by the target role use different communication channels skill

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held copyright legislation required
optional, not held demography optional
optional, not held interactive media optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held polling techniques optional

Index

Other moves recorded from advertising assistant

Full index of moves from advertising assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.