Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising assistanttoadvertising media planner

A advertising assistant already meets 38% of what the advertising media planner role asks for. The move turns on 7 required skills not yet in the profile.

From advertising assistant
38%
Overlap1
To advertising media planner
13 Skills carried over
7 Required, not held
61.7 Difficulty2
Career overlap Distant match

38%

Learning distance Substantial retraining

61.7/ 100

1 Share of the advertising media planner role’s weighted skill requirement already met by the advertising assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising media planner role treats 7 of its required skills as things a advertising assistant already does. These are the ones it depends on most.

  • advertising techniques
  • create media plan
  • create media schedule
  • digital media
  • media planning
  • perform media outlets research

What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A advertising media planner role needs them, and most people applying for one will not have them already. This is the part of a advertising assistant background worth leading with.

Skill the target role also needs Area
  • already held create media schedule management skills
  • already held monitor media industry research figures information skills
  • already held create media plan management skills
  • already held media planning arts and humanities
  • already held perform media outlets research information skills
  • already held evaluate advertising campaign information skills

All 13 carried skills, including the 7 the advertising media planner role treats as required.

Table 3

Table 3 · What you would need to learn

The 29 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 3 required, 7 supplementary
  • required, not held cope with challenging demands required
  • required, not held work with advertising professionals required
  • required, not held cooperate with colleagues required
  • optional, not held buy advertising space optional
  • optional, not held approve advertising campaign optional
  • optional, not held conduct public presentations optional
  • optional, not held develop inclusive communication material optional
  • optional, not held manage contracts optional
  • optional, not held persuade clients with alternatives optional
  • optional, not held present arguments persuasively optional
02 business, administration and law 2 required, 5 supplementary
  • required, not held copyright legislation required
  • required, not held market research required
  • optional, not held pay-per-click optional
  • optional, not held below-the-line technique optional
  • optional, not held search engine optimisation optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
03 information skills 1 required, 4 supplementary
  • required, not held meet expectations of target audience required
  • optional, not held analyse business model optional
  • optional, not held apply statistical analysis techniques optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held study sales levels of products optional
04 management skills 1 required, 1 supplementary
  • required, not held meet deadlines required
  • optional, not held perform project management optional
05 arts and humanities 1 supplementary
  • optional, not held interactive media optional
06 information and communication technologies (icts) 1 supplementary
  • optional, not held data visualisation software optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising media planner role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held create media plan skill
  • already held create media schedule skill
  • already held digital media knowledge
  • already held media planning knowledge
  • already held perform media outlets research skill
  • already held types of media knowledge
  • already held coordinate advertising campaigns skill
  • already held develop media strategy skill
  • already held evaluate advertising campaign skill
  • already held identify customer's needs skill
  • already held manage budgets skill
  • already held monitor media industry research figures skill
The 3 learning areas not shown above
Skill to acquire Tier
07 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held statistics optional
08 social sciences, journalism and information 1 supplementary
  • optional, not held demography optional
09 working with computers 1 supplementary
  • optional, not held creatively use digital technologies optional
22 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held pay-per-click optional
  • optional, not held below-the-line technique optional
  • optional, not held buy advertising space optional
  • optional, not held search engine optimisation optional
  • optional, not held analyse business model optional
  • optional, not held apply statistical analysis techniques optional
  • optional, not held approve advertising campaign optional
  • optional, not held conduct public presentations optional
  • optional, not held creatively use digital technologies optional
  • optional, not held data visualisation software optional
  • optional, not held demography optional
  • optional, not held develop inclusive communication material optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held interactive media optional
  • optional, not held manage contracts optional
  • optional, not held perform project management optional
  • optional, not held persuade clients with alternatives optional
  • optional, not held present arguments persuasively optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
  • optional, not held statistics optional
  • optional, not held study sales levels of products optional
19 held skills the advertising media planner role does not ask for
Skill Type
  • not needed by the target role adobe creative suite knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role create advertisements skill
  • not needed by the target role create content title skill
  • not needed by the target role design graphics skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop digital content skill
  • not needed by the target role examine advertisement layout skill
  • not needed by the target role file documents skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role liaise with advertising agencies skill
  • not needed by the target role perform business research skill
  • not needed by the target role perform market research skill
  • not needed by the target role provide written content skill
  • not needed by the target role support managers skill
  • not needed by the target role use IT tools skill
  • not needed by the target role use communication techniques skill
  • not needed by the target role use different communication channels skill
11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held copyright legislation required
  • required, not held market research required
  • optional, not held pay-per-click optional
  • optional, not held below-the-line technique optional
  • optional, not held search engine optimisation optional
  • optional, not held data visualisation software optional
  • optional, not held demography optional
  • optional, not held interactive media optional
  • optional, not held social media management optional
  • optional, not held social media marketing techniques optional
  • optional, not held statistics optional
Index

Other moves recorded from advertising assistant

Full index of moves from advertising assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.