Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising managertopublic relations officer

A advertising manager already meets 65% of what the public relations officer role asks for. The move turns on 5 required skills not yet in the profile.

From advertising manager
65%
Overlap1
To public relations officer
30 Skills carried over
5 Required, not held
44.7 Difficulty2
Career overlap Strong match

65%

Learning distance Real move, short list to learn

44.7/ 100

1 Share of the public relations officer role’s weighted skill requirement already met by the advertising manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A public relations officer role treats 23 of its required skills as things a advertising manager already does. These are the ones it depends on most.

  • advise on public image
  • advise on public relations
  • analyse external factors of companies
  • communication principles
  • conduct public presentations
  • corporate social responsibility

What stands in the way is 5 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 30 skills that carry over, these are the ones fewest other occupations ask for. A public relations officer role needs them, and most people applying for one will not have them already. This is the part of a advertising manager background worth leading with.

Skill the target role also needs Area
  • already held forming of public opinion business, administration and law
  • already held give interviews to media communication, collaboration and creativity
  • already held organise press conferences management skills
  • already held develop public relations strategies management skills
  • already held establish relationship with the media communication, collaboration and creativity
  • already held reputation management business, administration and law

All 30 carried skills, including the 23 the public relations officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 30 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 working with computers 2 required
  • required, not held digital communication and collaboration required
  • required, not held develop digital content required
02 communication, collaboration and creativity 1 required, 12 supplementary
  • required, not held build trust required
  • optional, not held work closely with news teams optional
  • optional, not held apply diplomatic principles optional
  • optional, not held build business relationships optional
  • optional, not held build community relations optional
  • optional, not held build international relations optional
  • optional, not held carry out forum moderation optional
  • optional, not held develop professional network optional
  • optional, not held develop promotional tools optional
  • optional, not held implement marketing strategies optional
  • optional, not held liaise with politicians optional
  • optional, not held liaise with quality assurance optional
  • optional, not held speak different languages optional
03 business, administration and law 1 required, 4 supplementary
  • required, not held corporate sustainability required
  • optional, not held company policies optional
  • optional, not held cost management optional
  • optional, not held content marketing strategy optional
  • optional, not held social media management optional
04 generic programmes and qualifications 1 required
  • required, not held business communication required
05 information skills 4 supplementary
  • optional, not held follow the news optional
  • optional, not held analyse internal factors of companies optional
  • optional, not held compile content optional
  • optional, not held perform business analysis optional
06 arts and humanities 2 supplementary
  • optional, not held ethics of sharing work through social media optional
  • optional, not held types of media optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a public relations officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 30 skills that carry over
Skill Type
  • already held advise on public image skill
  • already held advise on public relations skill
  • already held analyse external factors of companies skill
  • already held communication principles knowledge
  • already held conduct public presentations skill
  • already held corporate social responsibility knowledge
  • already held develop communications strategies skill
  • already held develop public relations strategies skill
  • already held diplomatic principles knowledge
  • already held draft press releases skill
  • already held establish relationship with the media skill
  • already held forming of public opinion knowledge
  • already held give interviews to media skill
  • already held integrate strategic foundation in daily performance skill
  • already held market research knowledge
  • already held organise press conferences skill
  • already held perform public relations skill
  • already held prepare presentation material skill
  • already held protect client interests skill
  • already held reputation management knowledge
  • already held rhetoric knowledge
  • already held strategic planning knowledge
  • already held use different communication channels skill
  • already held advise on communication strategies skill
  • already held coordinate advertising campaigns skill
  • already held copyright legislation knowledge
  • already held develop creative ideas skill
  • already held give live presentation skill
  • already held identify customer's needs skill
  • already held use analytics for commercial purposes skill
The 2 learning areas not shown above
Skill to acquire Tier
07 social sciences, journalism and information 2 supplementary
  • optional, not held government representation optional
  • optional, not held psychological concepts optional
08 management skills 1 supplementary
  • optional, not held plan marketing campaigns optional
25 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held company policies optional
  • optional, not held cost management optional
  • optional, not held ethics of sharing work through social media optional
  • optional, not held follow the news optional
  • optional, not held work closely with news teams optional
  • optional, not held analyse internal factors of companies optional
  • optional, not held apply diplomatic principles optional
  • optional, not held build business relationships optional
  • optional, not held build community relations optional
  • optional, not held build international relations optional
  • optional, not held carry out forum moderation optional
  • optional, not held compile content optional
  • optional, not held content marketing strategy optional
  • optional, not held develop professional network optional
  • optional, not held develop promotional tools optional
  • optional, not held government representation optional
  • optional, not held implement marketing strategies optional
  • optional, not held liaise with politicians optional
  • optional, not held liaise with quality assurance optional
  • optional, not held perform business analysis optional
  • optional, not held plan marketing campaigns optional
  • optional, not held psychological concepts optional
  • optional, not held social media management optional
  • optional, not held speak different languages optional
  • optional, not held types of media optional
25 held skills the public relations officer role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role business strategy concepts knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role coordinate marketing plan actions skill
  • not needed by the target role desktop publishing knowledge
  • not needed by the target role develop inclusive communication material skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role examine advertisement layout skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role make price recommendations skill
  • not needed by the target role manage account department skill
  • not needed by the target role manage budgets skill
  • not needed by the target role manage contracts skill
  • not needed by the target role manage creative department skill
  • not needed by the target role manage media services department skill
  • not needed by the target role manage project metrics skill
  • not needed by the target role manage staff skill
  • not needed by the target role manage the handling of promotional materials skill
  • not needed by the target role perform project management skill
  • not needed by the target role pricing strategies knowledge
  • not needed by the target role provide cost benefit analysis reports skill
  • not needed by the target role receive actors' resumes skill
  • not needed by the target role recruit employees skill
10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held corporate sustainability required
  • required, not held business communication required
  • optional, not held company policies optional
  • optional, not held cost management optional
  • optional, not held ethics of sharing work through social media optional
  • optional, not held content marketing strategy optional
  • optional, not held government representation optional
  • optional, not held psychological concepts optional
  • optional, not held social media management optional
  • optional, not held types of media optional
Index

Other moves recorded from advertising manager

Full index of moves from advertising manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.