RecordOccupation

Where a advertising manager can go next

5 destinations recorded, ranked by how much of the target role a advertising manager already meets. The closer to the top of Table 1, the less there is to learn.

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Highest coverage recorded: 79%
Destinations: 5each with a full record
Within reach: 3difficulty under 55
Skills on file: 55required or supplementary

Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

advertising manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a advertising manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.