Table 1Transition record

business developertochief marketing officer

A business developer already meets 18% of what the chief marketing officer role asks for. The move turns on 20 required skills not yet in the profile.

From business developer

18%

Overlap1

To chief marketing officer

9 Skills carried over

20 Required, not held

83.4 Difficulty2

Career overlap Distant match

18%

Learning distance A rebuild

83.4/ 100

Easy adjacentmoderatesubstantialcareer change Hard

1 Share of the chief marketing officer role’s weighted skill requirement already met by the business developer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A chief marketing officer role treats 6 of its required skills as things a business developer already does. These are the ones it depends on most.

brand marketing techniques
liaise with managers
market analysis
services marketing
study sales levels of products
use analytics for commercial purposes

What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a business developer background worth leading with.

Skill the target role also needs Area

already held market entry strategies business, administration and law
already held customer insight business, administration and law
already held services marketing business, administration and law
already held use analytics for commercial purposes information skills
already held brand marketing techniques business, administration and law
already held market analysis business, administration and law

All 9 carried skills, including the 6 the chief marketing officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 54 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 information skills 8 required, 2 supplementary

required, not held analyse consumer buying trends required
required, not held analyse external factors of companies required
required, not held analyse internal factors of companies required
required, not held analyse work-related written reports required
required, not held evaluate marketing content required
required, not held interpret financial statements required
required, not held make data-driven decisions required
required, not held track key performance indicators required

optional, not held analyse supply chain strategies optional
optional, not held perform market research optional

02 management skills 7 required, 7 supplementary

required, not held create annual marketing budget required
required, not held define measurable marketing objectives required
required, not held identify potential markets for companies required
required, not held integrate marketing strategies with the global strategy required
required, not held manage profitability required
required, not held plan marketing campaigns required
required, not held plan marketing strategy required

optional, not held conduct online competitive analysis optional
optional, not held plan social media marketing campaigns optional
optional, not held coordinate marketing plan actions optional
optional, not held develop public relations strategies optional
optional, not held manage budgets optional
optional, not held manage yield optional
optional, not held use theoretical marketing models optional

03 business, administration and law 4 required, 15 supplementary

required, not held market pricing required
required, not held business management principles required
required, not held content marketing strategy required
required, not held marketing mix required

optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held international trade optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held subsidiary operations optional
optional, not held trading law optional

04 communication, collaboration and creativity 1 required, 5 supplementary

required, not held align efforts towards business development required

optional, not held communicate with customer service department optional
optional, not held impart business plans to collaborators optional
optional, not held implement marketing strategies optional
optional, not held liaise with advertising agencies optional
optional, not held manage development of promotional material optional

05 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held printing techniques optional

06 information and communication technologies (icts) 1 supplementary

optional, not held e-commerce systems optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held brand marketing techniques knowledge
already held liaise with managers skill
already held market analysis knowledge
already held services marketing knowledge
already held study sales levels of products skill
already held use analytics for commercial purposes skill
already held customer insight knowledge
already held market entry strategies knowledge
already held prospect new customers skill

The 2 learning areas not shown above

Skill to acquire Tier

07 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

08 social sciences, journalism and information 1 supplementary

optional, not held trendwatching optional

34 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held communicate with customer service department optional
optional, not held conduct online competitive analysis optional
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held plan social media marketing campaigns optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held analyse supply chain strategies optional
optional, not held consumer law optional
optional, not held coordinate marketing plan actions optional
optional, not held customer segmentation optional
optional, not held develop public relations strategies optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held impart business plans to collaborators optional
optional, not held implement marketing strategies optional
optional, not held international trade optional
optional, not held liaise with advertising agencies optional
optional, not held manage budgets optional
optional, not held manage development of promotional material optional
optional, not held manage yield optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held perform market research optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional
optional, not held use theoretical marketing models optional

28 held skills the chief marketing officer role does not ask for

Skill Type

not needed by the target role analyse business plans skill
not needed by the target role analyse cultural trends skill
not needed by the target role analyse data about clients skill
not needed by the target role apply business acumen skill
not needed by the target role brainstorm ideas skill
not needed by the target role business analysis knowledge
not needed by the target role business incubation knowledge
not needed by the target role carry out sales analysis skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role corporate sustainability knowledge
not needed by the target role customer relationship management knowledge
not needed by the target role develop professional network skill
not needed by the target role expand store regional presence skill
not needed by the target role financial analysis knowledge
not needed by the target role identify new business opportunities skill
not needed by the target role international business knowledge
not needed by the target role manage accounts skill
not needed by the target role market entry planning knowledge
not needed by the target role market research knowledge
not needed by the target role marketing principles knowledge
not needed by the target role negotiate settlements skill
not needed by the target role negotiate with stakeholders skill
not needed by the target role perform customer management skill
not needed by the target role represent company in exhibitions skill
not needed by the target role sales strategies knowledge
not needed by the target role strategic planning knowledge
not needed by the target role strive for company growth skill
not needed by the target role vertical markets knowledge

24 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held market pricing required
required, not held business management principles required
required, not held content marketing strategy required
required, not held marketing mix required
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held international trade optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

Index

Other moves recorded from business developer

Full index of moves from business developer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.