Table 1Transition record

category managertochief marketing officer

A category manager already meets 52% of what the chief marketing officer role asks for. The move turns on 7 required skills not yet in the profile.

From category manager

52%

Overlap1

To chief marketing officer

23 Skills carried over

7 Required, not held

56.4 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 56.4

This move: 56.4 of 100 · substantial

1 Share of the chief marketing officer role’s weighted skill requirement already met by the category manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 23 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a category manager background worth leading with.

Skill the target role also needs Area

already held evaluate marketing content information skills
already held define measurable marketing objectives management skills
already held identify potential markets for companies management skills
already held integrate marketing strategies with the global strategy management skills
already held marketing mix business, administration and law
already held create annual marketing budget management skills

All 23 carried skills, including the 19 the chief marketing officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 40 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 3 required, 17 supplementary

required, not held services marketing required
required, not held business management principles required
required, not held market analysis required

optional, not held customer insight optional
optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held subsidiary operations optional
optional, not held trading law optional

02 information skills 3 required, 1 supplementary

required, not held interpret financial statements required
required, not held make data-driven decisions required
required, not held use analytics for commercial purposes required

optional, not held analyse supply chain strategies optional

03 communication, collaboration and creativity 1 required, 5 supplementary

required, not held liaise with managers required

optional, not held communicate with customer service department optional
optional, not held prospect new customers optional
optional, not held implement marketing strategies optional
optional, not held liaise with advertising agencies optional
optional, not held manage development of promotional material optional

04 management skills 5 supplementary

optional, not held conduct online competitive analysis optional
optional, not held plan social media marketing campaigns optional
optional, not held develop public relations strategies optional
optional, not held manage yield optional
optional, not held use theoretical marketing models optional

05 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held printing techniques optional

06 information and communication technologies (icts) 1 supplementary

optional, not held e-commerce systems optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 23 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held brand marketing techniques knowledge
already held content marketing strategy knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held manage profitability skill
already held market pricing knowledge
already held marketing mix knowledge
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held study sales levels of products skill
already held track key performance indicators skill
already held coordinate marketing plan actions skill
already held impart business plans to collaborators skill
already held manage budgets skill
already held perform market research skill

The 2 learning areas not shown above

Skill to acquire Tier

07 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

08 social sciences, journalism and information 1 supplementary

optional, not held trendwatching optional

33 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held communicate with customer service department optional
optional, not held conduct online competitive analysis optional
optional, not held customer insight optional
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held plan social media marketing campaigns optional
optional, not held project management optional
optional, not held prospect new customers optional
optional, not held web strategy assessment optional
optional, not held analyse supply chain strategies optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held develop public relations strategies optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held implement marketing strategies optional
optional, not held international trade optional
optional, not held liaise with advertising agencies optional
optional, not held manage development of promotional material optional
optional, not held manage yield optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional
optional, not held use theoretical marketing models optional

35 held skills the chief marketing officer role does not ask for

Skill Type

not needed by the target role abide by business ethical code of conducts skill
not needed by the target role analyse customer service surveys skill
not needed by the target role apply strategic thinking skill
not needed by the target role channel marketing knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communication principles knowledge
not needed by the target role company policies knowledge
not needed by the target role conflict management knowledge
not needed by the target role consumer goods industry knowledge
not needed by the target role corporate social responsibility knowledge
not needed by the target role cost management knowledge
not needed by the target role create solutions to problems skill
not needed by the target role develop product design skill
not needed by the target role develop professional network skill
not needed by the target role employment law knowledge
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role identify suppliers skill
not needed by the target role inspect data skill
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage inventory skill
not needed by the target role market participants knowledge
not needed by the target role market research knowledge
not needed by the target role negotiate sales contracts skill
not needed by the target role perform multiple tasks at the same time skill
not needed by the target role perform product planning skill
not needed by the target role perform project management skill
not needed by the target role perform risk analysis skill
not needed by the target role pricing strategies knowledge
not needed by the target role report accounts of the professional activity skill
not needed by the target role select optimal distribution channel skill
not needed by the target role store design layout knowledge
not needed by the target role teamwork principles knowledge
not needed by the target role use different communication channels skill

25 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held services marketing required
required, not held business management principles required
required, not held market analysis required
optional, not held customer insight optional
optional, not held e-commerce systems optional
optional, not held neuromarketing techniques optional
optional, not held project management optional
optional, not held web strategy assessment optional
optional, not held consumer law optional
optional, not held customer segmentation optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held international trade optional
optional, not held market entry strategies optional
optional, not held marketing analytics optional
optional, not held online ads campaign techniques optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held social media marketing techniques optional
optional, not held statistics optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

Index

Other moves recorded from category manager

Full index of moves from category manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.