Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

creative directortoadvertising assistant

A creative director already meets 33% of what the advertising assistant role asks for. The move turns on 10 required skills not yet in the profile.

From creative director
33%
Overlap1
To advertising assistant
14 Skills carried over
10 Required, not held
62.4 Difficulty2
Career overlap Distant match

33%

Learning distance Substantial retraining

62.4/ 100

1 Share of the advertising assistant role’s weighted skill requirement already met by the creative director profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising assistant role treats 2 of its required skills as things a creative director already does. These are the ones it depends on most.

  • advertising techniques
  • identify customer's needs

What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a creative director background worth leading with.

Skill the target role also needs Area
  • already held create advertisements communication, collaboration and creativity
  • already held examine advertisement layout information skills
  • already held create media plan management skills
  • already held media planning arts and humanities
  • already held perform media outlets research information skills
  • already held adobe creative suite information and communication technologies (icts)

All 14 carried skills, including the 2 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 18 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 5 required, 5 supplementary
  • required, not held develop creative ideas required
  • required, not held liaise with advertising agencies required
  • required, not held support managers required
  • required, not held use communication techniques required
  • required, not held use different communication channels required
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held create content title optional
  • optional, not held design graphics optional
  • optional, not held implement marketing strategies optional
  • optional, not held provide written content optional
02 information skills 2 required, 1 supplementary
  • required, not held file documents required
  • required, not held perform business research required
  • optional, not held monitor media industry research figures optional
03 working with computers 2 required
  • required, not held develop digital content required
  • required, not held use IT tools required
04 arts and humanities 1 required
  • required, not held digital media required
05 business, administration and law 1 supplementary
  • optional, not held content marketing strategy optional
06 management skills 1 supplementary
  • optional, not held create media schedule optional
Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held identify customer's needs skill
  • already held adobe creative suite knowledge
  • already held coordinate advertising campaigns skill
  • already held create advertisements skill
  • already held create media plan skill
  • already held develop media strategy skill
  • already held evaluate advertising campaign skill
  • already held examine advertisement layout skill
  • already held manage budgets skill
  • already held media planning knowledge
  • already held perform market research skill
  • already held perform media outlets research skill
  • already held types of media knowledge
8 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held content marketing strategy optional
  • optional, not held create content title optional
  • optional, not held create media schedule optional
  • optional, not held design graphics optional
  • optional, not held implement marketing strategies optional
  • optional, not held monitor media industry research figures optional
  • optional, not held provide written content optional
25 held skills the advertising assistant role does not ask for
Skill Type
  • not needed by the target role CAD software knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role apply desktop publishing techniques skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role assess each stage of the creative process skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role copyright legislation knowledge
  • not needed by the target role define creative components skill
  • not needed by the target role design management knowledge
  • not needed by the target role desktop publishing knowledge
  • not needed by the target role give live presentation skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role manage creative department skill
  • not needed by the target role manage staff skill
  • not needed by the target role manage the handling of promotional materials skill
  • not needed by the target role manage workflow processes skill
  • not needed by the target role meet expectations of target audience skill
  • not needed by the target role perform project management skill
  • not needed by the target role provide input to collaborators to guide their work skill
  • not needed by the target role receive actors' resumes skill
  • not needed by the target role recruit employees skill
  • not needed by the target role select artwork developed by staff members skill
  • not needed by the target role train employees skill
  • not needed by the target role use CAD software skill
2 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital media required
  • optional, not held content marketing strategy optional
Index

Other moves recorded from creative director

Full index of moves from creative director

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.