Table 1Transition record

creative directortoadvertising specialist

A creative director already meets 50% of what the advertising specialist role asks for. The move turns on 6 required skills not yet in the profile.

From creative director

50%

Overlap1

To advertising specialist

21 Skills carried over

6 Required, not held

49.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 49.9

This move: 49.9 of 100 · moderate

1 Share of the advertising specialist role’s weighted skill requirement already met by the creative director profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a creative director background worth leading with.

Skill the target role also needs Area

already held brainstorm ideas communication, collaboration and creativity
already held create advertisements communication, collaboration and creativity
already held examine advertisement layout information skills
already held analyse cultural trends information skills
already held create media plan management skills
already held media planning arts and humanities

All 21 carried skills, including the 6 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 5 supplementary

required, not held develop creative ideas required
required, not held develop professional network required
required, not held liaise with advertising agencies required
required, not held persuade clients with alternatives required

optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held follow a brief optional

02 assisting and caring 1 required

required, not held receive appropriate permissions for use of recorded audiovisual examples required

03 working with computers 1 required

required, not held develop digital content required

04 business, administration and law 4 supplementary

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held marketing principles optional
optional, not held public relations optional

05 management skills 3 supplementary

optional, not held assist in developing marketing campaigns optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional

06 information skills 2 supplementary

optional, not held draw conclusions from market research results optional
optional, not held monitor media industry research figures optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held advertising techniques knowledge
already held brainstorm ideas skill
already held copyright legislation knowledge
already held give live presentation skill
already held identify customer's needs skill
already held perform market research skill
already held analyse consumer buying trends skill
already held analyse cultural trends skill
already held approve advertising campaign skill
already held coordinate advertising campaigns skill
already held create advertisements skill
already held create media plan skill
already held develop media strategy skill
already held evaluate advertising campaign skill
already held examine advertisement layout skill
already held graphic design knowledge
already held manage budgets skill
already held media planning knowledge
already held meet expectations of target audience skill
already held perform media outlets research skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 arts and humanities 1 supplementary

optional, not held media studies optional

15 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held publishing market optional
optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held assist in developing marketing campaigns optional
optional, not held brand marketing techniques optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional
optional, not held draw conclusions from market research results optional
optional, not held follow a brief optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held monitor media industry research figures optional
optional, not held public relations optional

18 held skills the advertising specialist role does not ask for

Skill Type

not needed by the target role CAD software knowledge
not needed by the target role adobe creative suite knowledge
not needed by the target role apply desktop publishing techniques skill
not needed by the target role assess each stage of the creative process skill
not needed by the target role define creative components skill
not needed by the target role design management knowledge
not needed by the target role desktop publishing knowledge
not needed by the target role manage creative department skill
not needed by the target role manage staff skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role manage workflow processes skill
not needed by the target role perform project management skill
not needed by the target role provide input to collaborators to guide their work skill
not needed by the target role receive actors' resumes skill
not needed by the target role recruit employees skill
not needed by the target role select artwork developed by staff members skill
not needed by the target role train employees skill
not needed by the target role use CAD software skill

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held public relations optional

Index

Other moves recorded from creative director

Full index of moves from creative director

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.