Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

digital marketing managertoonline sales channel manager

A digital marketing manager already meets 38% of what the online sales channel manager role asks for. The move turns on 9 required skills not yet in the profile.

From digital marketing manager
38%
Overlap1
To online sales channel manager
11 Skills carried over
9 Required, not held
59.9 Difficulty2
Career overlap Distant match

38%

Learning distance Substantial retraining

59.9/ 100

1 Share of the online sales channel manager role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A online sales channel manager role treats 6 of its required skills as things a digital marketing manager already does. These are the ones it depends on most.

  • apply social media marketing
  • conduct online competitive analysis
  • perform market research
  • plan digital marketing
  • plan social media marketing campaigns
  • web strategy assessment

What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held conduct online competitive analysis management skills
  • already held web strategy assessment business, administration and law
  • already held plan social media marketing campaigns management skills
  • already held creatively use digital technologies working with computers
  • already held use e-services working with computers
  • already held plan digital marketing management skills

All 11 carried skills, including the 6 the online sales channel manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 19 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 4 required, 3 supplementary
  • required, not held identify customer's needs required
  • required, not held negotiate buying conditions required
  • required, not held negotiate terms with suppliers required
  • required, not held show diplomacy required
  • optional, not held build business relationships optional
  • optional, not held develop inclusive communication material optional
  • optional, not held write work-related reports optional
02 management skills 2 required, 1 supplementary
  • required, not held apply strategic thinking required
  • required, not held develop online sales business plan required
  • optional, not held manage processes optional
03 business, administration and law 1 required, 2 supplementary
  • required, not held channel marketing required
  • optional, not held e-procurement optional
  • optional, not held employment law optional
04 information skills 1 required, 2 supplementary
  • required, not held monitor online competitors required
  • optional, not held carry out strategic research optional
  • optional, not held perform risk analysis optional
05 information and communication technologies (icts) 1 required
  • required, not held electronic business required
06 assisting and caring 1 supplementary
  • optional, not held protect personal data and privacy optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held conduct online competitive analysis skill
  • already held perform market research skill
  • already held plan digital marketing skill
  • already held plan social media marketing campaigns skill
  • already held web strategy assessment knowledge
  • already held creatively use digital technologies skill
  • already held e-commerce systems knowledge
  • already held manage staff skill
  • already held perform project management skill
  • already held use e-services skill
The 1 learning area not shown above
Skill to acquire Tier
07 working with computers 1 supplementary
  • optional, not held use customer relationship management software optional
10 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held e-procurement optional
  • optional, not held build business relationships optional
  • optional, not held carry out strategic research optional
  • optional, not held develop inclusive communication material optional
  • optional, not held employment law optional
  • optional, not held manage processes optional
  • optional, not held perform risk analysis optional
  • optional, not held protect personal data and privacy optional
  • optional, not held use customer relationship management software optional
  • optional, not held write work-related reports optional
38 held skills the online sales channel manager role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role apply customer engagement strategy skill
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role digital media knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role plan marketing campaigns skill
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role web analytics knowledge
4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held electronic business required
  • required, not held channel marketing required
  • optional, not held e-procurement optional
  • optional, not held employment law optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.