Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

digital marketing managertopublications coordinator

A digital marketing manager already meets 45% of what the publications coordinator role asks for. The move turns on 10 required skills not yet in the profile.

From digital marketing manager
45%
Overlap1
To publications coordinator
14 Skills carried over
10 Required, not held
58.5 Difficulty2
Career overlap Partial match

45%

Learning distance Substantial retraining

58.5/ 100

1 Share of the publications coordinator role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A publications coordinator role treats 12 of its required skills as things a digital marketing manager already does. These are the ones it depends on most.

  • apply social media marketing
  • brand marketing techniques
  • content marketing strategy
  • develop digital content
  • digital communication and collaboration
  • digital marketing techniques

What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held execute marketing plan communication, collaboration and creativity
  • already held digital communication and collaboration working with computers
  • already held digital media arts and humanities
  • already held plan digital marketing management skills
  • already held digital marketing techniques business, administration and law
  • already held brand marketing techniques business, administration and law

All 14 carried skills, including the 12 the publications coordinator role treats as required.

Table 3

Table 3 · What you would need to learn

The 26 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 6 required, 1 supplementary
  • required, not held publishing market required
  • required, not held copyright legislation required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
02 management skills 3 required, 2 supplementary
  • required, not held apply organisational techniques required
  • required, not held finish project within budget required
  • required, not held manage budgets required
  • optional, not held manage accounts optional
  • optional, not held recruit employees optional
03 communication, collaboration and creativity 1 required, 6 supplementary
  • required, not held present publishing plan required
  • optional, not held identify customer's needs optional
  • optional, not held maintain relationship with customers optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held proofread text optional
04 arts and humanities 2 supplementary
  • optional, not held grammar optional
  • optional, not held spelling optional
05 information skills 2 supplementary
  • optional, not held conserve new media optional
  • optional, not held read manuscripts optional
06 assisting and caring 1 supplementary
  • optional, not held oversee quality control optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held brand marketing techniques knowledge
  • already held content marketing strategy knowledge
  • already held develop digital content skill
  • already held digital communication and collaboration skill
  • already held digital marketing techniques knowledge
  • already held digital media knowledge
  • already held execute marketing plan skill
  • already held manage staff skill
  • already held perform market research skill
  • already held perform project management skill
  • already held social media marketing techniques knowledge
  • already held implement marketing strategies skill
  • already held plan digital marketing skill
The 2 learning areas not shown above
Skill to acquire Tier
07 information and communication technologies (icts) 1 supplementary
  • optional, not held desktop publishing optional
08 working with computers 1 supplementary
  • optional, not held apply desktop publishing techniques optional
16 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held conserve new media optional
  • optional, not held identify customer's needs optional
  • optional, not held maintain relationship with customers optional
  • optional, not held read manuscripts optional
  • optional, not held rewrite manuscripts optional
  • optional, not held select manuscripts optional
  • optional, not held accounting techniques optional
  • optional, not held apply desktop publishing techniques optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held manage accounts optional
  • optional, not held oversee quality control optional
  • optional, not held proofread text optional
  • optional, not held recruit employees optional
  • optional, not held spelling optional
35 held skills the publications coordinator role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role apply customer engagement strategy skill
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role creatively use digital technologies skill
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role plan marketing campaigns skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web analytics knowledge
  • not needed by the target role web strategy assessment knowledge
10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held publishing market required
  • required, not held copyright legislation required
  • required, not held market analysis required
  • required, not held market participants required
  • required, not held marketing principles required
  • required, not held project management principles required
  • optional, not held accounting techniques optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held spelling optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.