Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

graphic designertoadvertising assistant

A graphic designer already meets 34% of what the advertising assistant role asks for. The move turns on 7 required skills not yet in the profile.

From graphic designer
34%
Overlap1
To advertising assistant
9 Skills carried over
7 Required, not held
61.7 Difficulty2
Career overlap Distant match

34%

Learning distance Substantial retraining

61.7/ 100

1 Share of the advertising assistant role’s weighted skill requirement already met by the graphic designer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising assistant role treats 5 of its required skills as things a graphic designer already does. These are the ones it depends on most.

  • advertising techniques
  • develop creative ideas
  • develop digital content
  • digital media
  • identify customer's needs

What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a graphic designer background worth leading with.

Skill the target role also needs Area
  • already held create advertisements communication, collaboration and creativity
  • already held adobe creative suite information and communication technologies (icts)
  • already held digital media arts and humanities
  • already held design graphics communication, collaboration and creativity
  • already held develop digital content working with computers
  • already held advertising techniques business, administration and law

All 9 carried skills, including the 5 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 23 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 4 required, 4 supplementary
  • required, not held liaise with advertising agencies required
  • required, not held support managers required
  • required, not held use communication techniques required
  • required, not held use different communication channels required
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held create content title optional
  • optional, not held implement marketing strategies optional
  • optional, not held provide written content optional
02 information skills 2 required, 4 supplementary
  • required, not held file documents required
  • required, not held perform business research required
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
03 working with computers 1 required
  • required, not held use IT tools required
04 management skills 5 supplementary
  • optional, not held create media plan optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held create media schedule optional
  • optional, not held develop media strategy optional
  • optional, not held manage budgets optional
05 arts and humanities 2 supplementary
  • optional, not held media planning optional
  • optional, not held types of media optional
06 business, administration and law 1 supplementary
  • optional, not held content marketing strategy optional
Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held develop creative ideas skill
  • already held develop digital content skill
  • already held digital media knowledge
  • already held identify customer's needs skill
  • already held adobe creative suite knowledge
  • already held create advertisements skill
  • already held design graphics skill
  • already held perform market research skill
16 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held create media plan optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held content marketing strategy optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held create content title optional
  • optional, not held create media schedule optional
  • optional, not held develop media strategy optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held implement marketing strategies optional
  • optional, not held manage budgets optional
  • optional, not held media planning optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
  • optional, not held provide written content optional
  • optional, not held types of media optional
55 held skills the advertising assistant role does not ask for
Skill Type
  • not needed by the target role 3D lighting knowledge
  • not needed by the target role 3D modelling knowledge
  • not needed by the target role Adobe Illustrator knowledge
  • not needed by the target role Adobe Photoshop knowledge
  • not needed by the target role Adobe Photoshop Lightroom knowledge
  • not needed by the target role Capture One knowledge
  • not needed by the target role GIMP (graphics editor software) knowledge
  • not needed by the target role Microsoft Visio knowledge
  • not needed by the target role SketchBook Pro knowledge
  • not needed by the target role Synfig knowledge
  • not needed by the target role adapt to type of media skill
  • not needed by the target role aesthetics knowledge
  • not needed by the target role apply 3D imaging techniques skill
  • not needed by the target role apply desktop publishing techniques skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role computer graphics knowledge
  • not needed by the target role convert scribbles into virtual sketches skill
  • not needed by the target role copyright legislation knowledge
  • not needed by the target role create 3D characters skill
  • not needed by the target role create 3D environments skill
  • not needed by the target role create animated narratives skill
  • not needed by the target role create moving images skill
  • not needed by the target role design greeting cards skill
  • not needed by the target role design management knowledge
  • not needed by the target role design prototypes skill
  • not needed by the target role desktop publishing knowledge
  • not needed by the target role develop an artistic framework skill
  • not needed by the target role develop animations skill
  • not needed by the target role digital compositing knowledge
  • not needed by the target role draw design sketches skill
  • not needed by the target role edit digital moving images skill
  • not needed by the target role edit negatives skill
  • not needed by the target role edit photographs skill
  • not needed by the target role finish project within budget skill
  • not needed by the target role follow a brief skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role graphics editor software knowledge
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage contracts skill
  • not needed by the target role meet expectations of target audience skill

15 further entries not listed here

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • optional, not held content marketing strategy optional
  • optional, not held media planning optional
  • optional, not held types of media optional
Index

Other moves recorded from graphic designer

Full index of moves from graphic designer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.