Table 1Transition record

graphic designertoadvertising copywriter

A graphic designer already meets 52% of what the advertising copywriter role asks for. The move turns on 3 required skills not yet in the profile.

From graphic designer

52%

Overlap1

To advertising copywriter

13 Skills carried over

3 Required, not held

47.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 47.8

This move: 47.8 of 100 · moderate

1 Share of the advertising copywriter role’s weighted skill requirement already met by the graphic designer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a graphic designer background worth leading with.

Skill the target role also needs Area

already held brainstorm ideas communication, collaboration and creativity
already held create advertisements communication, collaboration and creativity
already held meet expectations of target audience information skills
already held follow a brief communication, collaboration and creativity
already held desktop publishing information and communication technologies (icts)
already held develop digital content working with computers

All 13 carried skills, including the 9 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 1 required, 6 supplementary

required, not held apply grammar and spelling rules required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held draft press releases optional
optional, not held give live presentation optional
optional, not held proofread text optional

02 management skills 1 required, 3 supplementary

required, not held write to a deadline required

optional, not held coordinate advertising campaigns optional
optional, not held develop media strategy optional
optional, not held manage budgets optional

03 business, administration and law 1 required, 1 supplementary

required, not held product comprehension required

optional, not held social media marketing techniques optional

04 information skills 5 supplementary

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held evaluate advertising campaign optional
optional, not held lay out digital written content optional
optional, not held perform media outlets research optional

05 arts and humanities 3 supplementary

optional, not held printing techniques optional
optional, not held types of media optional
optional, not held typography optional

06 working with computers 1 supplementary

optional, not held conduct search engine optimisation optional

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over

Skill Type

already held advertising techniques knowledge
already held brainstorm ideas skill
already held copyright legislation knowledge
already held create advertisements skill
already held develop creative ideas skill
already held develop digital content skill
already held follow a brief skill
already held identify customer's needs skill
already held meet expectations of target audience skill
already held apply desktop publishing techniques skill
already held desktop publishing knowledge
already held perform market research skill
already held use word processing software skill

19 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held conduct search engine optimisation optional
optional, not held coordinate advertising campaigns optional
optional, not held develop media strategy optional
optional, not held draft press releases optional
optional, not held evaluate advertising campaign optional
optional, not held give live presentation optional
optional, not held lay out digital written content optional
optional, not held manage budgets optional
optional, not held perform media outlets research optional
optional, not held printing techniques optional
optional, not held proofread text optional
optional, not held social media marketing techniques optional
optional, not held types of media optional
optional, not held typography optional

51 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role 3D lighting knowledge
not needed by the target role 3D modelling knowledge
not needed by the target role Adobe Illustrator knowledge
not needed by the target role Adobe Photoshop knowledge
not needed by the target role Adobe Photoshop Lightroom knowledge
not needed by the target role Capture One knowledge
not needed by the target role GIMP (graphics editor software) knowledge
not needed by the target role Microsoft Visio knowledge
not needed by the target role SketchBook Pro knowledge
not needed by the target role Synfig knowledge
not needed by the target role adapt to type of media skill
not needed by the target role adobe creative suite knowledge
not needed by the target role aesthetics knowledge
not needed by the target role apply 3D imaging techniques skill
not needed by the target role computer graphics knowledge
not needed by the target role convert scribbles into virtual sketches skill
not needed by the target role create 3D characters skill
not needed by the target role create 3D environments skill
not needed by the target role create animated narratives skill
not needed by the target role create moving images skill
not needed by the target role design graphics skill
not needed by the target role design greeting cards skill
not needed by the target role design management knowledge
not needed by the target role design prototypes skill
not needed by the target role develop an artistic framework skill
not needed by the target role develop animations skill
not needed by the target role digital compositing knowledge
not needed by the target role digital media knowledge
not needed by the target role draw design sketches skill
not needed by the target role edit digital moving images skill
not needed by the target role edit negatives skill
not needed by the target role edit photographs skill
not needed by the target role finish project within budget skill
not needed by the target role graphic design knowledge
not needed by the target role graphics editor software knowledge
not needed by the target role interactive media knowledge
not needed by the target role manage contracts skill
not needed by the target role motion graphics knowledge
not needed by the target role operate 3D computer graphics software skill
not needed by the target role perform ideation activities skill

11 further entries not listed here

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held types of media optional
optional, not held typography optional

Index

Other moves recorded from graphic designer

Full index of moves from graphic designer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.