Table 1Transition record

market research analysttobusiness analyst

A market research analyst already meets 26% of what the business analyst role asks for. The move turns on 17 required skills not yet in the profile.

From market research analyst

26%

Overlap1

To business analyst

10 Skills carried over

17 Required, not held

76.7 Difficulty2

Career overlap Distant match

26%

Learning distance A rebuild

76.7/ 100

adjacentmoderatesubstantialcareer change

1 Share of the business analyst role’s weighted skill requirement already met by the market research analyst profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A business analyst role treats 9 of its required skills as things a market research analyst already does. These are the ones it depends on most.

analyse external factors of companies
analyse internal factors of companies
business analysis
conduct qualitative research
conduct quantitative research
digital data processing

What stands in the way is 17 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 10 skills that carry over, these are the ones fewest other occupations ask for. A business analyst role needs them, and most people applying for one will not have them already. This is the part of a market research analyst background worth leading with.

Skill the target role also needs Area

already held marketing analytics business, administration and law
already held perform business analysis information skills
already held digital data processing working with computers
already held analyse external factors of companies information skills
already held business analysis business, administration and law
already held analyse internal factors of companies information skills

All 10 carried skills, including the 9 the business analyst role treats as required.

Table 3

Table 3 · What you would need to learn

The 43 missing skills fall into 10 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 8 supplementary

required, not held advise on efficiency improvements required
required, not held align efforts towards business development required
required, not held build business relationships required
required, not held liaise with managers required

optional, not held interview people optional
optional, not held advise client on technical possibilities optional
optional, not held advise on communication strategies optional
optional, not held advise on financial matters optional
optional, not held advise on organisational culture optional
optional, not held advise on personnel management optional
optional, not held propose ICT solutions to business problems optional
optional, not held support implementation of quality management systems optional

02 business, administration and law 3 required, 11 supplementary

required, not held management consulting required
required, not held management systems standards required
required, not held risk management required

optional, not held organisational learning optional
optional, not held business process modelling optional
optional, not held investment banking optional
optional, not held organisational policies optional
optional, not held business intelligence optional
optional, not held business law optional
optional, not held business strategy concepts optional
optional, not held corporate law optional
optional, not held financial statements optional
optional, not held market entry strategies optional
optional, not held quality standards optional

03 information skills 3 required, 4 supplementary

required, not held analyse business plans required
required, not held analyse financial performance of a company required
required, not held interpret financial statements required

optional, not held advise on risk management optional
optional, not held keep updated on the political landscape optional
optional, not held report analysis results optional
optional, not held seek innovation in current practices optional

04 management skills 2 required, 2 supplementary

required, not held apply change management required
required, not held identify undetected organisational needs required

optional, not held define organisational standards optional
optional, not held shape organisational teams based on competencies optional

05 education 1 required

required, not held scientific research methodology required

06 generic programmes and qualifications 1 required

required, not held business communication required

4 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a business analyst role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 10 skills that carry over

Skill Type

already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held business analysis knowledge
already held conduct qualitative research skill
already held conduct quantitative research skill
already held digital data processing skill
already held make strategic business decisions skill
already held market research knowledge
already held perform business analysis skill
already held marketing analytics knowledge

The 4 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 required

required, not held data visualisation software required

08 natural sciences, mathematics and statistics 1 required

required, not held business analytics required

09 working with computers 1 required

required, not held use business simulation tools required

10 engineering, manufacturing and construction 1 supplementary

optional, not held sustainable manufacturing optional

26 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held organisational learning optional
optional, not held business process modelling optional
optional, not held interview people optional
optional, not held investment banking optional
optional, not held organisational policies optional
optional, not held advise client on technical possibilities optional
optional, not held advise on communication strategies optional
optional, not held advise on financial matters optional
optional, not held advise on organisational culture optional
optional, not held advise on personnel management optional
optional, not held advise on risk management optional
optional, not held business intelligence optional
optional, not held business law optional
optional, not held business strategy concepts optional
optional, not held corporate law optional
optional, not held define organisational standards optional
optional, not held financial statements optional
optional, not held keep updated on the political landscape optional
optional, not held market entry strategies optional
optional, not held propose ICT solutions to business problems optional
optional, not held quality standards optional
optional, not held report analysis results optional
optional, not held seek innovation in current practices optional
optional, not held shape organisational teams based on competencies optional
optional, not held support implementation of quality management systems optional
optional, not held sustainable manufacturing optional

62 held skills the business analyst role does not ask for

Skill Type

not needed by the target role LDAP knowledge
not needed by the target role LINQ knowledge
not needed by the target role MDX knowledge
not needed by the target role N1QL knowledge
not needed by the target role SPARQL knowledge
not needed by the target role XQuery knowledge
not needed by the target role advise on market strategies skill
not needed by the target role analyse big data skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse economic trends skill
not needed by the target role analyse market financial trends skill
not needed by the target role analyse supply chain trends skill
not needed by the target role apply knowledge of human behaviour skill
not needed by the target role apply statistical analysis techniques skill
not needed by the target role apply technical communication skills skill
not needed by the target role build predictive models skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role conduct public surveys skill
not needed by the target role conduct research interview skill
not needed by the target role consumer goods industry knowledge
not needed by the target role customer insight knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role customer service knowledge
not needed by the target role data quality assessment knowledge
not needed by the target role database knowledge
not needed by the target role deliver visual presentation of data skill
not needed by the target role demography knowledge
not needed by the target role design questionnaires skill
not needed by the target role document interviews skill
not needed by the target role document project progress skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role establish data processes skill
not needed by the target role evaluate interview reports skill
not needed by the target role follow the news skill
not needed by the target role forecast economic trends skill
not needed by the target role gather data skill
not needed by the target role identify customer's needs skill
not needed by the target role identify market niches skill
not needed by the target role identify potential markets for companies skill
not needed by the target role information confidentiality knowledge

22 further entries not listed here

19 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held business analytics required
required, not held management consulting required
required, not held management systems standards required
required, not held business communication required
required, not held data visualisation software required
required, not held risk management required
required, not held scientific research methodology required
optional, not held organisational learning optional
optional, not held business process modelling optional
optional, not held investment banking optional
optional, not held organisational policies optional
optional, not held business intelligence optional
optional, not held business law optional
optional, not held business strategy concepts optional
optional, not held corporate law optional
optional, not held financial statements optional
optional, not held market entry strategies optional
optional, not held quality standards optional
optional, not held sustainable manufacturing optional

Index

Other moves recorded from market research analyst

Full index of moves from market research analyst

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.