online sales channel managertoonline marketer
A online sales channel manager already meets 28% of what the online marketer role asks for. The move turns on 20 required skills not yet in the profile.
28%
75.4/ 100
1 Share of the online marketer role’s weighted skill requirement already met by the online sales channel manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A online marketer role treats 8 of its required skills as things a online sales channel manager already does. These are the ones it depends on most.
- apply social media marketing
- apply strategic thinking
- creatively use digital technologies
- e-commerce systems
- perform market research
- perform project management
What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A online marketer role needs them, and most people applying for one will not have them already. This is the part of a online sales channel manager background worth leading with.
- already held web strategy assessment business, administration and law
- already held conduct online competitive analysis management skills
- already held creatively use digital technologies working with computers
- already held plan social media marketing campaigns management skills
- already held use e-services working with computers
- already held plan digital marketing management skills
All 13 carried skills, including the 8 the online marketer role treats as required.
Table 3 · What you would need to learn
The 33 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held implement sales strategies required
- required, not held conduct mobile marketing required
- required, not held create new concepts required
- required, not held execute email marketing required
- required, not held implement marketing strategies required
- required, not held perform copywriting required
- required, not held use different communication channels required
- optional, not held adapt to change in marketing optional
- optional, not held communicate price changes optional
- optional, not held deal with pressure from unexpected circumstances optional
- required, not held execute conversion testing required
- required, not held digital communication and collaboration required
- required, not held perform video editing required
- required, not held develop digital content required
- required, not held perform image editing required
- required, not held perform online data analysis required
- required, not held use content management system software required
- optional, not held conduct search engine optimisation optional
- optional, not held use personal organization software optional
- required, not held company policies required
- required, not held content marketing strategy required
- required, not held online ads campaign techniques required
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- required, not held apply customer engagement strategy required
- required, not held manage budgets required
- optional, not held supervise brand management optional
- required, not held inspect data required
- optional, not held apply information security policies optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a online marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 execute conversion testing skill · occupation specific
- 02 company policies knowledge · sector specific
- 03 digital communication and collaboration skill · unknown
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 13 skills that carry over
- already held apply social media marketing skill
- already held apply strategic thinking skill
- already held creatively use digital technologies skill
- already held e-commerce systems knowledge
- already held perform market research skill
- already held perform project management skill
- already held plan digital marketing skill
- already held web strategy assessment knowledge
- already held conduct online competitive analysis skill
- already held develop inclusive communication material skill
- already held plan social media marketing campaigns skill
- already held protect personal data and privacy skill
- already held use e-services skill
The 2 learning areas not shown above
- optional, not held ICT communications protocols optional
- optional, not held information confidentiality optional
13 supplementary skills, helpful but not required
- optional, not held adapt to change in marketing optional
- optional, not held ICT communications protocols optional
- optional, not held apply information security policies optional
- optional, not held communicate price changes optional
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held information confidentiality optional
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held conduct search engine optimisation optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
- optional, not held supervise brand management optional
- optional, not held use personal organization software optional
17 held skills the online marketer role does not ask for
- not needed by the target role build business relationships skill
- not needed by the target role carry out strategic research skill
- not needed by the target role channel marketing knowledge
- not needed by the target role develop online sales business plan skill
- not needed by the target role e-procurement knowledge
- not needed by the target role electronic business knowledge
- not needed by the target role employment law knowledge
- not needed by the target role identify customer's needs skill
- not needed by the target role manage processes skill
- not needed by the target role manage staff skill
- not needed by the target role monitor online competitors skill
- not needed by the target role negotiate buying conditions skill
- not needed by the target role negotiate terms with suppliers skill
- not needed by the target role perform risk analysis skill
- not needed by the target role show diplomacy skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role write work-related reports skill
9 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held company policies required
- required, not held content marketing strategy required
- required, not held online ads campaign techniques required
- optional, not held ICT communications protocols optional
- optional, not held information confidentiality optional
- optional, not held neuromarketing techniques optional
- optional, not held competition law optional
- optional, not held intellectual property law optional
- optional, not held printed goods processes optional
Other moves recorded from online sales channel manager
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.