Table 1Transition record

public relations managertoadvertising copywriter

A public relations manager already meets 41% of what the advertising copywriter role asks for. The move turns on 7 required skills not yet in the profile.

From public relations manager

41%

Overlap1

To advertising copywriter

14 Skills carried over

7 Required, not held

57.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 57.6

This move: 57.6 of 100 · substantial

1 Share of the advertising copywriter role’s weighted skill requirement already met by the public relations manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A advertising copywriter role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.

Skill the target role also needs Area

already held draft press releases communication, collaboration and creativity
already held evaluate advertising campaign information skills
already held types of media arts and humanities
already held coordinate advertising campaigns management skills
already held develop media strategy management skills
already held give live presentation communication, collaboration and creativity

All 14 carried skills, including the 5 the advertising copywriter role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 3 supplementary

required, not held create advertisements required
required, not held brainstorm ideas required
required, not held follow a brief required

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional

02 information skills 1 required, 5 supplementary

required, not held meet expectations of target audience required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held lay out digital written content optional
optional, not held perform market research optional
optional, not held perform media outlets research optional

03 working with computers 1 required, 3 supplementary

required, not held develop digital content required

optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held use word processing software optional

04 business, administration and law 1 required, 1 supplementary

required, not held product comprehension required

optional, not held social media marketing techniques optional

05 management skills 1 required

required, not held write to a deadline required

06 arts and humanities 2 supplementary

optional, not held printing techniques optional
optional, not held typography optional

Table 4

Table 4 · Where to start

The 3 entries a advertising copywriter role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over

Skill Type

already held advertising techniques knowledge
already held apply grammar and spelling rules skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held identify customer's needs skill
already held coordinate advertising campaigns skill
already held desktop publishing knowledge
already held develop media strategy skill
already held draft press releases skill
already held evaluate advertising campaign skill
already held give live presentation skill
already held manage budgets skill
already held proofread text skill
already held types of media knowledge

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create storyboards optional
optional, not held evaluate writings in response to feedback optional
optional, not held practice humour optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held apply desktop publishing techniques optional
optional, not held conduct search engine optimisation optional
optional, not held lay out digital written content optional
optional, not held perform market research optional
optional, not held perform media outlets research optional
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held typography optional
optional, not held use word processing software optional

99 held skills the advertising copywriter role does not ask for

Skill Type

not needed by the target role European Structural and Investment Funds regulations knowledge
not needed by the target role advise on communication strategies skill
not needed by the target role advise on public image skill
not needed by the target role advise on public relations skill
not needed by the target role advocate a cause skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role apply diplomatic principles skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role archive documentation related to work skill
not needed by the target role build business relationships skill
not needed by the target role build community relations skill
not needed by the target role build international relations skill
not needed by the target role business communication knowledge
not needed by the target role business strategy concepts knowledge
not needed by the target role carry out forum moderation skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communication principles knowledge
not needed by the target role company policies knowledge
not needed by the target role compile content skill
not needed by the target role conduct public presentations skill
not needed by the target role content marketing strategy knowledge
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create solutions to problems skill
not needed by the target role develop communications strategies skill
not needed by the target role develop professional network skill
not needed by the target role develop promotional tools skill
not needed by the target role develop public relations strategies skill
not needed by the target role diplomatic principles knowledge
not needed by the target role disseminate internal communications skill
not needed by the target role document project progress skill
not needed by the target role draw conclusions from market research results skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role ensure information transparency skill
not needed by the target role establish communication with foreign cultures skill
not needed by the target role establish relationship with the media skill
not needed by the target role ethics of sharing work through social media knowledge

59 further entries not listed here

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held product comprehension required
optional, not held printing techniques optional
optional, not held social media marketing techniques optional
optional, not held typography optional

Index

Other moves recorded from public relations manager

Full index of moves from public relations manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.