Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

public relations managertoadvertising media buyer

A public relations manager already meets 43% of what the advertising media buyer role asks for. The move turns on 7 required skills not yet in the profile.

From public relations manager
43%
Overlap1
To advertising media buyer
13 Skills carried over
7 Required, not held
54.3 Difficulty2
Career overlap Partial match

43%

Learning distance Real move, short list to learn

54.3/ 100

1 Share of the advertising media buyer role’s weighted skill requirement already met by the public relations manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising media buyer role treats 6 of its required skills as things a public relations manager already does. These are the ones it depends on most.

  • copyright legislation
  • develop professional network
  • identify customer's needs
  • manage budgets
  • manage contracts
  • types of media

What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.

Skill the target role also needs Area
  • already held manage online communications management skills
  • already held draw conclusions from market research results information skills
  • already held use analytics for commercial purposes information skills
  • already held evaluate advertising campaign information skills
  • already held types of media arts and humanities
  • already held coordinate advertising campaigns management skills

All 13 carried skills, including the 6 the advertising media buyer role treats as required.

Table 3

Table 3 · What you would need to learn

The 19 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 3 required, 2 supplementary
  • required, not held buy advertising space required
  • required, not held negotiate terms with suppliers required
  • required, not held present arguments persuasively required
  • optional, not held develop online community plan optional
  • optional, not held negotiate buying conditions optional
02 information skills 2 required, 4 supplementary
  • required, not held meet expectations of target audience required
  • required, not held study sales levels of products required
  • optional, not held analyse consumer buying trends optional
  • optional, not held document interviews optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
03 arts and humanities 2 required, 2 supplementary
  • required, not held digital media required
  • required, not held media planning required
  • optional, not held interactive media optional
  • optional, not held media studies optional
04 management skills 2 supplementary
  • optional, not held create media plan optional
  • optional, not held create media schedule optional
05 natural sciences, mathematics and statistics 1 supplementary
  • optional, not held polling techniques optional
06 social sciences, journalism and information 1 supplementary
  • optional, not held demography optional
Table 4

Table 4 · Where to start

The 3 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over
Skill Type
  • already held copyright legislation knowledge
  • already held develop professional network skill
  • already held identify customer's needs skill
  • already held manage budgets skill
  • already held manage contracts skill
  • already held types of media knowledge
  • already held advertising techniques knowledge
  • already held coordinate advertising campaigns skill
  • already held draw conclusions from market research results skill
  • already held evaluate advertising campaign skill
  • already held manage online communications skill
  • already held marketing principles knowledge
  • already held use analytics for commercial purposes skill
12 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held create media plan optional
  • optional, not held develop online community plan optional
  • optional, not held analyse consumer buying trends optional
  • optional, not held create media schedule optional
  • optional, not held demography optional
  • optional, not held document interviews optional
  • optional, not held interactive media optional
  • optional, not held media studies optional
  • optional, not held monitor media industry research figures optional
  • optional, not held negotiate buying conditions optional
  • optional, not held perform media outlets research optional
  • optional, not held polling techniques optional
100 held skills the advertising media buyer role does not ask for
Skill Type
  • not needed by the target role European Structural and Investment Funds regulations knowledge
  • not needed by the target role advise on communication strategies skill
  • not needed by the target role advise on public image skill
  • not needed by the target role advise on public relations skill
  • not needed by the target role advocate a cause skill
  • not needed by the target role analyse external factors of companies skill
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role apply diplomatic principles skill
  • not needed by the target role apply grammar and spelling rules skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role archive documentation related to work skill
  • not needed by the target role build business relationships skill
  • not needed by the target role build community relations skill
  • not needed by the target role build international relations skill
  • not needed by the target role business communication knowledge
  • not needed by the target role business strategy concepts knowledge
  • not needed by the target role carry out forum moderation skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role communication principles knowledge
  • not needed by the target role company policies knowledge
  • not needed by the target role compile content skill
  • not needed by the target role conduct public presentations skill
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role coordinate marketing plan actions skill
  • not needed by the target role corporate social responsibility knowledge
  • not needed by the target role create solutions to problems skill
  • not needed by the target role desktop publishing knowledge
  • not needed by the target role develop communications strategies skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role develop promotional tools skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role diplomatic principles knowledge
  • not needed by the target role disseminate internal communications skill
  • not needed by the target role document project progress skill
  • not needed by the target role draft press releases skill
  • not needed by the target role ensure cross-department cooperation skill
  • not needed by the target role ensure information transparency skill

60 further entries not listed here

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital media required
  • required, not held media planning required
  • optional, not held demography optional
  • optional, not held interactive media optional
  • optional, not held media studies optional
  • optional, not held polling techniques optional
Index

Other moves recorded from public relations manager

Full index of moves from public relations manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.