Table 1Transition record

sales managertobook publisher

A sales manager already meets 28% of what the book publisher role asks for. The move turns on 11 required skills not yet in the profile.

From sales manager

28%

Overlap1

To book publisher

11 Skills carried over

11 Required, not held

70.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 70.5

This move: 70.5 of 100 · substantial

1 Share of the book publisher role’s weighted skill requirement already met by the sales manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A book publisher role needs them, and most people applying for one will not have them already. This is the part of a sales manager background worth leading with.

Skill the target role also needs Area

already held manage distribution channels management skills
already held brand marketing techniques business, administration and law
already held plan marketing strategy management skills
already held supervise sales activities management skills
already held content marketing strategy business, administration and law
already held sales argumentation business, administration and law

All 11 carried skills, including the 4 the book publisher role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 5 supplementary

required, not held present publishing plan required
required, not held select manuscripts required
required, not held consult with editor required
required, not held execute marketing plan required

optional, not held apply grammar and spelling rules optional
optional, not held apply social media marketing optional
optional, not held attend book fairs optional
optional, not held manage contracts optional
optional, not held proofread text optional

02 business, administration and law 3 required, 3 supplementary

required, not held publishing market required
required, not held copyright legislation required
required, not held project management principles required

optional, not held digital marketing techniques optional
optional, not held sales activities optional
optional, not held marketing principles optional

03 information skills 3 required, 2 supplementary

required, not held read manuscripts required
required, not held assess financial viability required
required, not held consult information sources required

optional, not held check correctness of information optional
optional, not held conserve new media optional

04 management skills 1 required, 1 supplementary

required, not held perform project management required

optional, not held plan event marketing for promotional campaigns optional

05 arts and humanities 4 supplementary

optional, not held grammar optional
optional, not held graphic design optional
optional, not held literature optional
optional, not held spelling optional

06 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a book publisher role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over

Skill Type

already held develop professional network skill
already held manage budgets skill
already held manage staff skill
already held perform market research skill
already held brand marketing techniques knowledge
already held content marketing strategy knowledge
already held manage distribution channels skill
already held plan marketing strategy skill
already held sales argumentation knowledge
already held sales strategies knowledge
already held supervise sales activities skill

The 1 learning area not shown above

Skill to acquire Tier

07 working with computers 1 supplementary

optional, not held apply desktop publishing techniques optional

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held check correctness of information optional
optional, not held conserve new media optional
optional, not held digital marketing techniques optional
optional, not held sales activities optional
optional, not held apply desktop publishing techniques optional
optional, not held apply grammar and spelling rules optional
optional, not held apply social media marketing optional
optional, not held attend book fairs optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held graphic design optional
optional, not held literature optional
optional, not held manage contracts optional
optional, not held marketing principles optional
optional, not held plan event marketing for promotional campaigns optional
optional, not held proofread text optional
optional, not held spelling optional

51 held skills the book publisher role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse business plans skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role analyse supply chain strategies skill
not needed by the target role analyse work-related written reports skill
not needed by the target role carry out sales analysis skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communicate with customers skill
not needed by the target role consumer goods industry knowledge
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role customer segmentation knowledge
not needed by the target role define geographic sales areas skill
not needed by the target role define measurable marketing objectives skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate marketing content skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role identify potential markets for companies skill
not needed by the target role impart business plans to collaborators skill
not needed by the target role implement sales strategies skill
not needed by the target role integrate headquarter's guidelines into local operations skill
not needed by the target role integrate marketing strategies with the global strategy skill
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role international business knowledge
not needed by the target role investigate customer complaints of food products skill
not needed by the target role liaise with managers skill
not needed by the target role make strategic business decisions skill
not needed by the target role manage accounts skill
not needed by the target role manage profitability skill
not needed by the target role market pricing knowledge
not needed by the target role market research knowledge
not needed by the target role marketing mix knowledge
not needed by the target role motivate employees skill
not needed by the target role plan marketing campaigns skill
not needed by the target role prepare visual data skill
not needed by the target role present arguments persuasively skill

11 further entries not listed here

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held publishing market required
required, not held copyright legislation required
required, not held project management principles required
optional, not held digital marketing techniques optional
optional, not held sales activities optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held graphic design optional
optional, not held literature optional
optional, not held marketing principles optional
optional, not held spelling optional

Index

Other moves recorded from sales manager

Full index of moves from sales manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.