Table 1Transition record

sales managertoonline community manager

A sales manager already meets 51% of what the online community manager role asks for. The move turns on 24 required skills not yet in the profile.

From sales manager

51%

Overlap1

To online community manager

29 Skills carried over

24 Required, not held

63.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 63.3

This move: 63.3 of 100 · substantial

1 Share of the online community manager role’s weighted skill requirement already met by the sales manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 29 skills that carry over, these are the ones fewest other occupations ask for. A online community manager role needs them, and most people applying for one will not have them already. This is the part of a sales manager background worth leading with.

Skill the target role also needs Area

already held evaluate marketing content information skills
already held define measurable marketing objectives management skills
already held identify potential markets for companies management skills
already held integrate marketing strategies with the global strategy management skills
already held marketing mix business, administration and law
already held analyse customer service surveys information skills

All 29 carried skills, including the 29 the online community manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 36 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 8 required, 2 supplementary

required, not held develop online community plan required
required, not held apply social media marketing required
required, not held build trust required
required, not held carry out forum moderation required
required, not held create content title required
required, not held manage feedback required
required, not held provide written content required
required, not held use different communication channels required

optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional

02 working with computers 6 required, 3 supplementary

required, not held digital communication and collaboration required
required, not held translate requirement concepts into content required
required, not held develop digital content required
required, not held perform online data analysis required
required, not held use content management system software required
required, not held use e-services required

optional, not held digital content creation optional
optional, not held conduct search engine optimisation optional
optional, not held use personal organization software optional

03 business, administration and law 3 required, 1 supplementary

required, not held corporate sustainability required
required, not held online moderation techniques required
required, not held marketing principles required

optional, not held business intelligence optional

04 information and communication technologies (icts) 3 required, 1 supplementary

required, not held keywords in digital content required
required, not held authoring software required
required, not held web analytics required

optional, not held information confidentiality optional

05 information skills 1 required, 2 supplementary

required, not held research website users required

optional, not held identify ICT user needs optional
optional, not held manage content metadata optional

06 arts and humanities 1 required, 1 supplementary

required, not held digital media required

optional, not held content development processes optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 29 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse customer service surveys skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held brand marketing techniques knowledge
already held collaborate in the development of marketing strategies skill
already held content marketing strategy knowledge
already held coordinate marketing plan actions skill
already held corporate social responsibility knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held develop professional network skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held impart business plans to collaborators skill
already held integrate marketing strategies with the global strategy skill
already held integrate strategic foundation in daily performance skill
already held manage profitability skill
already held market pricing knowledge
already held market research knowledge
already held marketing mix knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held pricing strategies knowledge
already held study sales levels of products skill
already held track key performance indicators skill

The 3 learning areas not shown above

Skill to acquire Tier

07 management skills 1 required, 1 supplementary

required, not held manage content development projects required

optional, not held manage schedule of tasks optional

08 assisting and caring 1 required

required, not held follow up online user requests required

09 social sciences, journalism and information 1 supplementary

optional, not held behavioural science optional

12 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held digital content creation optional
optional, not held identify ICT user needs optional
optional, not held information confidentiality optional
optional, not held behavioural science optional
optional, not held business intelligence optional
optional, not held conduct search engine optimisation optional
optional, not held content development processes optional
optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional
optional, not held manage content metadata optional
optional, not held manage schedule of tasks optional
optional, not held use personal organization software optional

33 held skills the online community manager role does not ask for

Skill Type

not needed by the target role analyse business plans skill
not needed by the target role analyse supply chain strategies skill
not needed by the target role carry out sales analysis skill
not needed by the target role communicate with customers skill
not needed by the target role consumer goods industry knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role define geographic sales areas skill
not needed by the target role estimate profitability skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role implement sales strategies skill
not needed by the target role integrate headquarter's guidelines into local operations skill
not needed by the target role international business knowledge
not needed by the target role investigate customer complaints of food products skill
not needed by the target role liaise with managers skill
not needed by the target role make strategic business decisions skill
not needed by the target role manage accounts skill
not needed by the target role manage budgets skill
not needed by the target role manage distribution channels skill
not needed by the target role manage staff skill
not needed by the target role motivate employees skill
not needed by the target role prepare visual data skill
not needed by the target role present arguments persuasively skill
not needed by the target role produce sales reports skill
not needed by the target role public relations knowledge
not needed by the target role recruit personnel skill
not needed by the target role sales argumentation knowledge
not needed by the target role sales department processes knowledge
not needed by the target role sales strategies knowledge
not needed by the target role set sales goals skill
not needed by the target role statistics knowledge
not needed by the target role supervise sales activities skill
not needed by the target role teach marketing principles skill
not needed by the target role write work-related reports skill

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate sustainability required
required, not held keywords in digital content required
required, not held online moderation techniques required
required, not held authoring software required
required, not held digital media required
required, not held marketing principles required
required, not held web analytics required
optional, not held information confidentiality optional
optional, not held behavioural science optional
optional, not held business intelligence optional
optional, not held content development processes optional

Index

Other moves recorded from sales manager

Full index of moves from sales manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.