Table 1Transition record

sales managertomarket research analyst

A sales manager already meets 25% of what the market research analyst role asks for. The move turns on 17 required skills not yet in the profile.

From sales manager

25%

Overlap1

To market research analyst

12 Skills carried over

17 Required, not held

80.2 Difficulty2

Career overlap Distant match

25%

Learning distance A rebuild

80.2/ 100

adjacentmoderatesubstantialcareer change

1 Share of the market research analyst role’s weighted skill requirement already met by the sales manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A market research analyst role treats 10 of its required skills as things a sales manager already does. These are the ones it depends on most.

analyse consumer buying trends
analyse external factors of companies
analyse internal factors of companies
consumer goods industry
identify potential markets for companies
make strategic business decisions

What stands in the way is 17 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A market research analyst role needs them, and most people applying for one will not have them already. This is the part of a sales manager background worth leading with.

Skill the target role also needs Area

already held customer segmentation business, administration and law
already held identify potential markets for companies management skills
already held marketing mix business, administration and law
already held collaborate in the development of marketing strategies communication, collaboration and creativity
already held analyse external factors of companies information skills
already held analyse internal factors of companies information skills

All 12 carried skills, including the 10 the market research analyst role treats as required.

Table 3

Table 3 · What you would need to learn

The 60 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 4 supplementary

required, not held identify customer's needs required
required, not held advise on market strategies required
required, not held prepare market research reports required
required, not held prepare presentation material required
required, not held present reports required

optional, not held apply knowledge of human behaviour optional
optional, not held apply technical communication skills optional
optional, not held conduct research interview optional
optional, not held deliver visual presentation of data optional

02 information skills 3 required, 20 supplementary

required, not held analyse economic trends required
required, not held analyse market financial trends required
required, not held draw conclusions from market research results required

optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held follow the news optional
optional, not held manage data optional
optional, not held analyse big data optional
optional, not held apply statistical analysis techniques optional
optional, not held conduct public surveys optional
optional, not held conduct qualitative research optional
optional, not held conduct quantitative research optional
optional, not held design questionnaires optional
optional, not held document interviews optional
optional, not held document project progress optional
optional, not held evaluate interview reports optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held study website behaviour patterns optional
optional, not held tabulate survey results optional

03 business, administration and law 3 required, 4 supplementary

required, not held marketing department processes required
required, not held marketing analytics required
required, not held marketing principles required

optional, not held customer insight optional
optional, not held customer service optional
optional, not held data quality assessment optional
optional, not held business analysis optional

04 social sciences, journalism and information 3 required, 2 supplementary

required, not held demography required
required, not held quantitative analysis required
required, not held trendwatching required

optional, not held interview techniques optional
optional, not held psychology optional

05 working with computers 1 required, 2 supplementary

required, not held digital data processing required

optional, not held establish data processes optional
optional, not held perform data analysis optional

06 management skills 1 required, 1 supplementary

required, not held identify market niches required

optional, not held perform project management optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a market research analyst role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held analyse consumer buying trends skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held consumer goods industry knowledge
already held identify potential markets for companies skill
already held make strategic business decisions skill
already held market research knowledge
already held marketing mix knowledge
already held perform market research skill
already held statistics knowledge
already held collaborate in the development of marketing strategies skill
already held customer segmentation knowledge

The 2 learning areas not shown above

Skill to acquire Tier

07 arts and humanities 1 required

required, not held visual presentation techniques required

08 information and communication technologies (icts) 10 supplementary

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held information confidentiality optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held database optional

43 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held analyse supply chain trends optional
optional, not held build predictive models optional
optional, not held customer insight optional
optional, not held customer service optional
optional, not held data quality assessment optional
optional, not held establish data processes optional
optional, not held follow the news optional
optional, not held information confidentiality optional
optional, not held manage data optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held analyse big data optional
optional, not held apply knowledge of human behaviour optional
optional, not held apply statistical analysis techniques optional
optional, not held apply technical communication skills optional
optional, not held business analysis optional
optional, not held conduct public surveys optional
optional, not held conduct qualitative research optional
optional, not held conduct quantitative research optional
optional, not held conduct research interview optional
optional, not held database optional
optional, not held deliver visual presentation of data optional
optional, not held design questionnaires optional
optional, not held document interviews optional
optional, not held document project progress optional
optional, not held evaluate interview reports optional
optional, not held forecast economic trends optional
optional, not held gather data optional
optional, not held interview techniques optional
optional, not held keep updated on innovations in various business fields optional
optional, not held manage database optional
optional, not held perform business analysis optional
optional, not held perform data analysis optional
optional, not held perform project management optional

3 further entries not listed here

50 held skills the market research analyst role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse business plans skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse supply chain strategies skill
not needed by the target role analyse work-related written reports skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role carry out sales analysis skill
not needed by the target role communicate with customers skill
not needed by the target role content marketing strategy knowledge
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role define geographic sales areas skill
not needed by the target role define measurable marketing objectives skill
not needed by the target role develop professional network skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate marketing content skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role impart business plans to collaborators skill
not needed by the target role implement sales strategies skill
not needed by the target role integrate headquarter's guidelines into local operations skill
not needed by the target role integrate marketing strategies with the global strategy skill
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role international business knowledge
not needed by the target role investigate customer complaints of food products skill
not needed by the target role liaise with managers skill
not needed by the target role manage accounts skill
not needed by the target role manage budgets skill
not needed by the target role manage distribution channels skill
not needed by the target role manage profitability skill
not needed by the target role manage staff skill
not needed by the target role market pricing knowledge
not needed by the target role motivate employees skill
not needed by the target role plan marketing campaigns skill
not needed by the target role plan marketing strategy skill
not needed by the target role prepare visual data skill
not needed by the target role present arguments persuasively skill
not needed by the target role pricing strategies knowledge
not needed by the target role produce sales reports skill
not needed by the target role public relations knowledge

10 further entries not listed here

23 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held marketing department processes required
required, not held visual presentation techniques required
required, not held demography required
required, not held marketing analytics required
required, not held marketing principles required
required, not held quantitative analysis required
required, not held trendwatching required
optional, not held LDAP optional
optional, not held LINQ optional
optional, not held MDX optional
optional, not held N1QL optional
optional, not held SPARQL optional
optional, not held XQuery optional
optional, not held customer insight optional
optional, not held customer service optional
optional, not held data quality assessment optional
optional, not held information confidentiality optional
optional, not held query languages optional
optional, not held resource description framework query language optional
optional, not held business analysis optional
optional, not held database optional
optional, not held interview techniques optional
optional, not held psychology optional

Index

Other moves recorded from sales manager

Full index of moves from sales manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.