Table 1Transition record

technical communicatortoweb content manager

A technical communicator already meets 45% of what the web content manager role asks for. The move turns on 17 required skills not yet in the profile.

From technical communicator

45%

Overlap1

To web content manager

23 Skills carried over

17 Required, not held

64.2 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 64.2

This move: 64.2 of 100 · substantial

1 Share of the web content manager role’s weighted skill requirement already met by the technical communicator profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 23 skills that carry over, these are the ones fewest other occupations ask for. A web content manager role needs them, and most people applying for one will not have them already. This is the part of a technical communicator background worth leading with.

Skill the target role also needs Area

already held utilise content types working with computers
already held apply tools for content development working with computers
already held publishing strategy arts and humanities
already held compile content information skills
already held conduct content quality assurance working with computers
already held manage content metadata information skills

All 23 carried skills, including the 15 the web content manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 information and communication technologies (icts) 5 required, 5 supplementary

required, not held information structure required
required, not held keywords in digital content required
required, not held web based collaborative platforms required
required, not held web programming required
required, not held authoring software required

optional, not held AJAX optional
optional, not held JavaScript optional
optional, not held PHP optional
optional, not held World Wide Web Consortium standards optional
optional, not held augmented reality optional

02 working with computers 5 required, 2 supplementary

required, not held digital content creation required
required, not held manage online content required
required, not held translate requirement concepts into content required
required, not held conduct search engine optimisation required
required, not held develop digital content required

optional, not held perform online data analysis optional
optional, not held use spreadsheets software optional

03 assisting and caring 3 required

required, not held comply with legal regulations required
required, not held ensure compliance with company regulations required
required, not held ensure compliance with legal requirements required

04 information skills 2 required, 1 supplementary

required, not held identify customer requirements required
required, not held identify legal requirements required

optional, not held ensure proper document management optional

05 communication, collaboration and creativity 1 required, 3 supplementary

required, not held create content title required

optional, not held design digital call to action optional
optional, not held perform copywriting optional
optional, not held proofread text optional

06 business, administration and law 1 required, 1 supplementary

required, not held legal requirements of ICT products required

optional, not held content marketing strategy optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a web content manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 23 skills that carry over

Skill Type

already held apply tools for content development skill
already held compile content skill
already held conduct content quality assurance skill
already held content development processes knowledge
already held integrate content into output media skill
already held interpret technical texts skill
already held manage content metadata skill
already held provide multimedia content skill
already held provide written content skill
already held publishing strategy knowledge
already held style sheet languages knowledge
already held translate requirements into visual design skill
already held use content management system software skill
already held use markup languages skill
already held utilise content types skill
already held CSS knowledge
already held JSSS knowledge
already held LESS knowledge
already held Sass knowledge
already held cognitive psychology knowledge
already held manage content development projects skill
already held use presentation software skill
already held use word processing software skill

The 2 learning areas not shown above

Skill to acquire Tier

07 arts and humanities 1 supplementary

optional, not held interactive media optional

08 management skills 1 supplementary

optional, not held provide guidelines for content development optional

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held design digital call to action optional
optional, not held AJAX optional
optional, not held JavaScript optional
optional, not held PHP optional
optional, not held provide guidelines for content development optional
optional, not held World Wide Web Consortium standards optional
optional, not held augmented reality optional
optional, not held content marketing strategy optional
optional, not held ensure proper document management optional
optional, not held interactive media optional
optional, not held perform copywriting optional
optional, not held perform online data analysis optional
optional, not held proofread text optional
optional, not held use spreadsheets software optional

23 held skills the web content manager role does not ask for

Skill Type

not needed by the target role ICT help platforms knowledge
not needed by the target role ICT software specifications knowledge
not needed by the target role application usability knowledge
not needed by the target role apply ICT terminology skill
not needed by the target role create script for artistic production skill
not needed by the target role design graphics skill
not needed by the target role develop ICT safety information skill
not needed by the target role develop documentation in accordance with legal requirements skill
not needed by the target role documentation types knowledge
not needed by the target role gather technical information skill
not needed by the target role identify ICT user needs skill
not needed by the target role identify technological needs skill
not needed by the target role integrate and re-elaborate digital content skill
not needed by the target role knowledge base knowledge
not needed by the target role manage digital documents skill
not needed by the target role manage information sources skill
not needed by the target role manage localisation skill
not needed by the target role multimedia systems knowledge
not needed by the target role product usage risks analysis knowledge
not needed by the target role provide online help skill
not needed by the target role provide technical documentation skill
not needed by the target role structure information skill
not needed by the target role visual presentation techniques knowledge

13 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held information structure required
required, not held keywords in digital content required
required, not held web based collaborative platforms required
required, not held web programming required
required, not held authoring software required
required, not held legal requirements of ICT products required
optional, not held AJAX optional
optional, not held JavaScript optional
optional, not held PHP optional
optional, not held World Wide Web Consortium standards optional
optional, not held augmented reality optional
optional, not held content marketing strategy optional
optional, not held interactive media optional

Index

Other moves recorded from technical communicator

Full index of moves from technical communicator

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.