travel agenttotravel agency manager
A travel agent already meets 46% of what the travel agency manager role asks for. The move turns on 20 required skills not yet in the profile.
46%
62.8/ 100
1 Share of the travel agency manager role’s weighted skill requirement already met by the travel agent profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A travel agency manager role treats 16 of its required skills as things a travel agent already does. These are the ones it depends on most.
- comply with food safety and hygiene
- engage local communities in the management of natural protected areas
- geographical areas relevant to tourism
- handle customer complaints
- identify customer's needs
- implement marketing strategies
What stands in the way is 20 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A travel agency manager role needs them, and most people applying for one will not have them already. This is the part of a travel agent background worth leading with.
- already held oversee all travel arrangements management skills
- already held use global distribution system working with computers
- already held promote the use of sustainable transport communication, collaboration and creativity
- already held self-service technologies in tourism information and communication technologies (icts)
- already held manage visitor flows in natural protected areas information skills
- already held develop inclusive communication material communication, collaboration and creativity
All 25 carried skills, including the 16 the travel agency manager role treats as required.
Table 3 · What you would need to learn
The 27 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held prepare travel packages required
- required, not held apply strategic thinking required
- required, not held coordinate operational activities required
- required, not held create annual marketing budget required
- required, not held manage budgets required
- required, not held manage staff required
- required, not held motivate staff to reach sales targets required
- required, not held plan digital marketing required
- required, not held recruit employees required
- required, not held supervise crew required
- optional, not held develop working procedures optional
- optional, not held manage distribution channels optional
- required, not held build a network of suppliers in tourism required
- required, not held implement strategic planning required
- required, not held maximise sales revenues required
- required, not held negotiate supplier arrangements required
- optional, not held participate in tourism events optional
- optional, not held build business relationships optional
- optional, not held perform services in a flexible manner optional
- optional, not held train employees optional
- required, not held set up pricing strategies required
- required, not held monitor financial accounts required
- required, not held perform market research required
- required, not held seek innovation in current practices required
- required, not held conduct search engine optimisation required
- optional, not held manage online content optional
- required, not held tourist resources of a destination for further development required
Table 4 · Where to start
The 3 entries a travel agency manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 build a network of suppliers in tourism skill · sector specific
- 02 prepare travel packages skill · sector specific
- 03 set up pricing strategies skill · sector specific
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 25 skills that carry over
- already held comply with food safety and hygiene skill
- already held engage local communities in the management of natural protected areas skill
- already held geographical areas relevant to tourism knowledge
- already held handle customer complaints skill
- already held identify customer's needs skill
- already held implement marketing strategies skill
- already held implement sales strategies skill
- already held maintain relationship with suppliers skill
- already held manage conservation of natural and cultural heritage skill
- already held manage visitor flows in natural protected areas skill
- already held measure customer feedback skill
- already held oversee all travel arrangements skill
- already held support community-based tourism skill
- already held support local tourism skill
- already held use e-tourism platforms skill
- already held use global distribution system skill
- already held augmented reality knowledge
- already held develop inclusive communication material skill
- already held ecotourism knowledge
- already held educate on sustainable tourism skill
- already held improve customer traveling experiences with augmented reality skill
- already held promote the use of sustainable transport skill
- already held promote virtual reality travelling experiences skill
- already held self-service technologies in tourism knowledge
- already held virtual reality knowledge
7 supplementary skills, helpful but not required
- optional, not held manage online content optional
- optional, not held participate in tourism events optional
- optional, not held build business relationships optional
- optional, not held develop working procedures optional
- optional, not held manage distribution channels optional
- optional, not held perform services in a flexible manner optional
- optional, not held train employees optional
33 held skills the travel agency manager role does not ask for
- not needed by the target role achieve sales targets skill
- not needed by the target role advertise travel insurance skill
- not needed by the target role apply foreign languages in tourism skill
- not needed by the target role coordinate events skill
- not needed by the target role distribute local information materials skill
- not needed by the target role ensure the privacy of guests skill
- not needed by the target role execute email marketing skill
- not needed by the target role follow ethical code of conduct in tourism skill
- not needed by the target role handle financial transactions skill
- not needed by the target role maintain customer records skill
- not needed by the target role maintain customer service skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role manage database skill
- not needed by the target role manage digital archives skill
- not needed by the target role manage time in tourism skill
- not needed by the target role office software knowledge
- not needed by the target role present reports skill
- not needed by the target role process booking skill
- not needed by the target role process payments skill
- not needed by the target role produce content for tourism brochures skill
- not needed by the target role provide customised products skill
- not needed by the target role provide tourism related information skill
- not needed by the target role quote prices skill
- not needed by the target role search databases skill
- not needed by the target role sell tourist packages skill
- not needed by the target role social media management knowledge
- not needed by the target role upsell products skill
- not needed by the target role use communication techniques skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role use microsoft office skill
- not needed by the target role use presentation software skill
- not needed by the target role use spreadsheets software skill
- not needed by the target role work in a hospitality team skill
1 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held tourist resources of a destination for further development required
Other moves recorded from travel agent
- travel consultant 71% covered · moderate
- tour operator representative 65% covered · moderate
- hospitality establishment receptionist 53% covered · moderate
- hotel concierge 53% covered · moderate
- tourist animator 51% covered · moderate
- tourist information officer 51% covered · substantial
- hotel butler 49% covered · moderate
- hospitality entertainment manager 45% covered · substantial
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.