Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

web content managertosearch engine optimisation expert

A web content manager already meets 49% of what the search engine optimisation expert role asks for. The move turns on 6 required skills not yet in the profile.

From web content manager
49%
Overlap1
To search engine optimisation expert
11 Skills carried over
6 Required, not held
48.9 Difficulty2
Career overlap Partial match

49%

Learning distance Real move, short list to learn

48.9/ 100

1 Share of the search engine optimisation expert role’s weighted skill requirement already met by the web content manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A search engine optimisation expert role treats 8 of its required skills as things a web content manager already does. These are the ones it depends on most.

  • conduct search engine optimisation
  • content marketing strategy
  • develop digital content
  • integrate content into output media
  • keywords in digital content
  • manage content development projects

What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of a web content manager background worth leading with.

Skill the target role also needs Area
  • already held keywords in digital content information and communication technologies (icts)
  • already held create content title communication, collaboration and creativity
  • already held manage content development projects management skills
  • already held integrate content into output media working with computers
  • already held use content management system software working with computers
  • already held perform online data analysis working with computers

All 11 carried skills, including the 8 the search engine optimisation expert role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 2 required, 2 supplementary
  • required, not held sales strategies required
  • required, not held social media marketing techniques required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
02 communication, collaboration and creativity 1 required, 2 supplementary
  • required, not held apply social media marketing required
  • optional, not held execute email marketing optional
  • optional, not held use different communication channels optional
03 management skills 1 required, 1 supplementary
  • required, not held enhance website visibility required
  • optional, not held plan digital marketing optional
04 information and communication technologies (icts) 1 required
  • required, not held web analytics required
05 working with computers 1 required
  • required, not held use customer relationship management software required
06 information skills 4 supplementary
  • optional, not held identify ICT user needs optional
  • optional, not held perform market research optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 11 skills that carry over
Skill Type
  • already held conduct search engine optimisation skill
  • already held content marketing strategy knowledge
  • already held develop digital content skill
  • already held integrate content into output media skill
  • already held keywords in digital content knowledge
  • already held manage content development projects skill
  • already held perform online data analysis skill
  • already held provide written content skill
  • already held create content title skill
  • already held translate requirements into visual design skill
  • already held use content management system software skill
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held behavioural science optional
10 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held digital marketing techniques optional
  • optional, not held identify ICT user needs optional
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
  • optional, not held execute email marketing optional
  • optional, not held perform market research optional
  • optional, not held plan digital marketing optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional
  • optional, not held use different communication channels optional
43 held skills the search engine optimisation expert role does not ask for
Skill Type
  • not needed by the target role AJAX knowledge
  • not needed by the target role CSS knowledge
  • not needed by the target role JSSS knowledge
  • not needed by the target role JavaScript knowledge
  • not needed by the target role LESS knowledge
  • not needed by the target role PHP knowledge
  • not needed by the target role Sass knowledge
  • not needed by the target role World Wide Web Consortium standards knowledge
  • not needed by the target role apply tools for content development skill
  • not needed by the target role augmented reality knowledge
  • not needed by the target role authoring software knowledge
  • not needed by the target role cognitive psychology knowledge
  • not needed by the target role compile content skill
  • not needed by the target role comply with legal regulations skill
  • not needed by the target role conduct content quality assurance skill
  • not needed by the target role content development processes knowledge
  • not needed by the target role design digital call to action skill
  • not needed by the target role digital content creation skill
  • not needed by the target role ensure compliance with company regulations skill
  • not needed by the target role ensure compliance with legal requirements skill
  • not needed by the target role ensure proper document management skill
  • not needed by the target role identify customer requirements skill
  • not needed by the target role identify legal requirements skill
  • not needed by the target role information structure knowledge
  • not needed by the target role interactive media knowledge
  • not needed by the target role interpret technical texts skill
  • not needed by the target role legal requirements of ICT products knowledge
  • not needed by the target role manage content metadata skill
  • not needed by the target role manage online content skill
  • not needed by the target role perform copywriting skill
  • not needed by the target role proofread text skill
  • not needed by the target role provide guidelines for content development skill
  • not needed by the target role provide multimedia content skill
  • not needed by the target role publishing strategy knowledge
  • not needed by the target role style sheet languages knowledge
  • not needed by the target role translate requirement concepts into content skill
  • not needed by the target role use markup languages skill
  • not needed by the target role use presentation software skill
  • not needed by the target role use spreadsheets software skill
  • not needed by the target role use word processing software skill

3 further entries not listed here

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held sales strategies required
  • required, not held social media marketing techniques required
  • required, not held web analytics required
  • optional, not held digital marketing techniques optional
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
Index

Other moves recorded from web content manager

Full index of moves from web content manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.