advertising media plannertoadvertising media buyer
A advertising media planner already meets 74% of what the advertising media buyer role asks for. The move turns on 2 required skills not yet in the profile.
74%
26.6/ 100
1 Share of the advertising media buyer role’s weighted skill requirement already met by the advertising media planner profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A advertising media buyer role treats 11 of its required skills as things a advertising media planner already does. These are the ones it depends on most.
- buy advertising space
- copyright legislation
- digital media
- identify customer's needs
- manage budgets
- manage contracts
What stands in the way is 2 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of a advertising media planner background worth leading with.
- already held buy advertising space communication, collaboration and creativity
- already held create media schedule management skills
- already held monitor media industry research figures information skills
- already held media planning arts and humanities
- already held create media plan management skills
- already held meet expectations of target audience information skills
All 21 carried skills, including the 11 the advertising media buyer role treats as required.
Table 3 · What you would need to learn
The 11 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held develop professional network required
- required, not held negotiate terms with suppliers required
- optional, not held develop online community plan optional
- optional, not held negotiate buying conditions optional
- optional, not held analyse consumer buying trends optional
- optional, not held document interviews optional
- optional, not held use analytics for commercial purposes optional
- optional, not held media studies optional
- optional, not held marketing principles optional
- optional, not held manage online communications optional
- optional, not held polling techniques optional
Table 4 · Where to start
The 2 entries a advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 develop professional network skill · cross sector
- 02 negotiate terms with suppliers skill · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 21 skills that carry over
- already held buy advertising space skill
- already held copyright legislation knowledge
- already held digital media knowledge
- already held identify customer's needs skill
- already held manage budgets skill
- already held manage contracts skill
- already held media planning knowledge
- already held meet expectations of target audience skill
- already held present arguments persuasively skill
- already held study sales levels of products skill
- already held types of media knowledge
- already held advertising techniques knowledge
- already held coordinate advertising campaigns skill
- already held create media plan skill
- already held create media schedule skill
- already held demography knowledge
- already held draw conclusions from market research results skill
- already held evaluate advertising campaign skill
- already held interactive media knowledge
- already held monitor media industry research figures skill
- already held perform media outlets research skill
9 supplementary skills, helpful but not required
- optional, not held develop online community plan optional
- optional, not held manage online communications optional
- optional, not held analyse consumer buying trends optional
- optional, not held document interviews optional
- optional, not held marketing principles optional
- optional, not held media studies optional
- optional, not held negotiate buying conditions optional
- optional, not held polling techniques optional
- optional, not held use analytics for commercial purposes optional
21 held skills the advertising media buyer role does not ask for
- not needed by the target role analyse business model skill
- not needed by the target role apply statistical analysis techniques skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role below-the-line technique knowledge
- not needed by the target role conduct public presentations skill
- not needed by the target role cooperate with colleagues skill
- not needed by the target role cope with challenging demands skill
- not needed by the target role creatively use digital technologies skill
- not needed by the target role data visualisation software knowledge
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop media strategy skill
- not needed by the target role market research knowledge
- not needed by the target role meet deadlines skill
- not needed by the target role pay-per-click knowledge
- not needed by the target role perform project management skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role search engine optimisation knowledge
- not needed by the target role social media management knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role statistics knowledge
- not needed by the target role work with advertising professionals skill
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- optional, not held marketing principles optional
- optional, not held media studies optional
- optional, not held polling techniques optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.