Table 1Transition record

advertising media plannertoadvertising specialist

A advertising media planner already meets 36% of what the advertising specialist role asks for. The move turns on 8 required skills not yet in the profile.

From advertising media planner

36%

Overlap1

To advertising specialist

16 Skills carried over

8 Required, not held

61.5 Difficulty2

Career overlap Distant match

36%

Learning distance Substantial retraining

61.5/ 100

adjacentmoderatesubstantialcareer change

1 Share of the advertising specialist role’s weighted skill requirement already met by the advertising media planner profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising specialist role treats 4 of its required skills as things a advertising media planner already does. These are the ones it depends on most.

advertising techniques
copyright legislation
identify customer's needs
persuade clients with alternatives

What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 16 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a advertising media planner background worth leading with.

Skill the target role also needs Area

already held monitor media industry research figures information skills
already held create media plan management skills
already held media planning arts and humanities
already held approve advertising campaign communication, collaboration and creativity
already held meet expectations of target audience information skills
already held perform media outlets research information skills

All 16 carried skills, including the 4 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 26 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 5 required, 6 supplementary

required, not held brainstorm ideas required
required, not held develop creative ideas required
required, not held develop professional network required
required, not held give live presentation required
required, not held liaise with advertising agencies required

optional, not held create advertisements optional
optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held follow a brief optional

02 information skills 1 required, 3 supplementary

required, not held perform market research required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held examine advertisement layout optional

03 assisting and caring 1 required

required, not held receive appropriate permissions for use of recorded audiovisual examples required

04 working with computers 1 required

required, not held develop digital content required

05 business, administration and law 4 supplementary

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held marketing principles optional
optional, not held public relations optional

06 management skills 3 supplementary

optional, not held assist in developing marketing campaigns optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 16 skills that carry over

Skill Type

already held advertising techniques knowledge
already held copyright legislation knowledge
already held identify customer's needs skill
already held persuade clients with alternatives skill
already held approve advertising campaign skill
already held coordinate advertising campaigns skill
already held create media plan skill
already held develop media strategy skill
already held draw conclusions from market research results skill
already held evaluate advertising campaign skill
already held manage budgets skill
already held media planning knowledge
already held meet expectations of target audience skill
already held monitor media industry research figures skill
already held perform media outlets research skill
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held media studies optional

18 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create advertisements optional
optional, not held publishing market optional
optional, not held advise on market strategies optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held assist in developing marketing campaigns optional
optional, not held brand marketing techniques optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held define brand identity optional
optional, not held develop public relations strategies optional
optional, not held examine advertisement layout optional
optional, not held follow a brief optional
optional, not held graphic design optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held public relations optional

26 held skills the advertising specialist role does not ask for

Skill Type

not needed by the target role analyse business model skill
not needed by the target role apply statistical analysis techniques skill
not needed by the target role below-the-line technique knowledge
not needed by the target role buy advertising space skill
not needed by the target role conduct public presentations skill
not needed by the target role cooperate with colleagues skill
not needed by the target role cope with challenging demands skill
not needed by the target role create media schedule skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data visualisation software knowledge
not needed by the target role demography knowledge
not needed by the target role develop inclusive communication material skill
not needed by the target role digital media knowledge
not needed by the target role interactive media knowledge
not needed by the target role manage contracts skill
not needed by the target role market research knowledge
not needed by the target role meet deadlines skill
not needed by the target role pay-per-click knowledge
not needed by the target role perform project management skill
not needed by the target role present arguments persuasively skill
not needed by the target role search engine optimisation knowledge
not needed by the target role social media management knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role statistics knowledge
not needed by the target role study sales levels of products skill
not needed by the target role work with advertising professionals skill

6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held graphic design optional
optional, not held marketing principles optional
optional, not held media studies optional
optional, not held public relations optional

Index

Other moves recorded from advertising media planner

Full index of moves from advertising media planner

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.