Career Overlap Occupation record Edition 1 · ESCO v1.2.1
RecordOccupation

Where a advertising media planner can go next

5 destinations recorded, ranked by how much of the target role a advertising media planner already meets. The closer to the top of Table 1, the less there is to learn.

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

Professionals 42 skills on file 5 career moves 1 above 60% overlap Closest: advertising media buyer, 74%

advertising media buyer 74% covered advertising specialist 36% covered creative director 35% covered advertising assistant 34% covered advertising copywriter 32% covered advertising media planner You are here
Fig. 2 — the 5 nearest destinations from advertising media planner. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a advertising media planner already covers. All 5 are listed in the tables below.
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

advertising media planner is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a advertising media planner already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.