RecordOccupation

Where a chief marketing officer can go next

5 destinations recorded, ranked by how much of the target role a chief marketing officer already meets. The closer to the top of Table 1, the less there is to learn.

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Highest coverage recorded: 55%
Destinations: 5each with a full record
Within reach: 1difficulty under 55
Skills on file: 63required or supplementary

Table 1

Table 1 · Within reach

marketing consultant 53% covered · difficulty 54.5

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

chief marketing officer is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a chief marketing officer already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.