Table 1Transition record

chief marketing officertopromotion manager

A chief marketing officer already meets 54% of what the promotion manager role asks for. The move turns on 14 required skills not yet in the profile.

From chief marketing officer

54%

Overlap1

To promotion manager

25 Skills carried over

14 Required, not held

55.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 55.5

This move: 55.5 of 100 · substantial

1 Share of the promotion manager role’s weighted skill requirement already met by the chief marketing officer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A promotion manager role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.

Skill the target role also needs Area

already held evaluate marketing content information skills
already held define measurable marketing objectives management skills
already held identify potential markets for companies management skills
already held integrate marketing strategies with the global strategy management skills
already held use analytics for commercial purposes information skills
already held marketing mix business, administration and law

All 25 carried skills, including the 22 the promotion manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 29 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 4 required, 8 supplementary

required, not held create media plan required
required, not held integrate strategic foundation in daily performance required
required, not held manage the handling of promotional materials required
required, not held organise on-site amenities required

optional, not held arrange event needs optional
optional, not held hire human resources optional
optional, not held assist in developing marketing campaigns optional
optional, not held coordinate events optional
optional, not held forecast catering services optional
optional, not held manage distribution channels optional
optional, not held manage event structure installation optional
optional, not held plan events optional

02 business, administration and law 4 required, 2 supplementary

required, not held below-the-line technique required
required, not held corporate social responsibility required
required, not held market research required
required, not held pricing strategies required

optional, not held marketing management optional
optional, not held social media management optional

03 communication, collaboration and creativity 4 required, 2 supplementary

required, not held capture people's attention required
required, not held collaborate in the development of marketing strategies required
required, not held develop professional network required
required, not held liaise with distribution channel managers required

optional, not held promote event optional
optional, not held approve advertising campaign optional

04 information skills 1 required, 3 supplementary

required, not held analyse customer service surveys required

optional, not held assess financial viability optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional

05 generic programmes and qualifications 1 required

required, not held communication principles required

Table 4

Table 4 · Where to start

The 3 entries a promotion manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held content marketing strategy knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held impart business plans to collaborators skill
already held integrate marketing strategies with the global strategy skill
already held liaise with advertising agencies skill
already held manage budgets skill
already held manage profitability skill
already held market pricing knowledge
already held marketing mix knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held study sales levels of products skill
already held track key performance indicators skill
already held brand marketing techniques knowledge
already held coordinate marketing plan actions skill
already held use analytics for commercial purposes skill

15 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held arrange event needs optional
optional, not held hire human resources optional
optional, not held promote event optional
optional, not held approve advertising campaign optional
optional, not held assess financial viability optional
optional, not held assist in developing marketing campaigns optional
optional, not held coordinate events optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held forecast catering services optional
optional, not held manage distribution channels optional
optional, not held manage event structure installation optional
optional, not held marketing management optional
optional, not held plan events optional
optional, not held social media management optional

38 held skills the promotion manager role does not ask for

Skill Type

not needed by the target role analyse supply chain strategies skill
not needed by the target role business management principles knowledge
not needed by the target role communicate with customer service department skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role consumer law knowledge
not needed by the target role customer insight knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role develop public relations strategies skill
not needed by the target role e-commerce systems knowledge
not needed by the target role financial capability knowledge
not needed by the target role graphic design knowledge
not needed by the target role implement marketing strategies skill
not needed by the target role international trade knowledge
not needed by the target role interpret financial statements skill
not needed by the target role liaise with managers skill
not needed by the target role make data-driven decisions skill
not needed by the target role manage development of promotional material skill
not needed by the target role manage yield skill
not needed by the target role market analysis knowledge
not needed by the target role market entry strategies knowledge
not needed by the target role marketing analytics knowledge
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role plan social media marketing campaigns skill
not needed by the target role printing techniques knowledge
not needed by the target role project management knowledge
not needed by the target role prospect new customers skill
not needed by the target role quality assurance methodologies knowledge
not needed by the target role relationship marketing knowledge
not needed by the target role reputation management knowledge
not needed by the target role services marketing knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role statistics knowledge
not needed by the target role subsidiary operations knowledge
not needed by the target role trading law knowledge
not needed by the target role trendwatching knowledge
not needed by the target role use theoretical marketing models skill
not needed by the target role web strategy assessment knowledge

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held below-the-line technique required
required, not held corporate social responsibility required
required, not held communication principles required
required, not held market research required
required, not held pricing strategies required
optional, not held marketing management optional
optional, not held social media management optional

Index

Other moves recorded from chief marketing officer

Full index of moves from chief marketing officer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.