Table 1Transition record

digital marketing managertonetwork marketer

A digital marketing manager already meets 23% of what the network marketer role asks for. The move turns on 14 required skills not yet in the profile.

From digital marketing manager

23%

Overlap1

To network marketer

9 Skills carried over

14 Required, not held

76.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 76.1

This move: 76.1 of 100 · career change

1 Share of the network marketer role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area

already held apply customer engagement strategy management skills
already held services marketing business, administration and law
already held relationship marketing business, administration and law
already held apply social media marketing communication, collaboration and creativity
already held content marketing strategy business, administration and law
already held advertising techniques business, administration and law

All 9 carried skills, including the 4 the network marketer role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 6 required, 6 supplementary

required, not held network marketing required
required, not held characteristics of services required
required, not held product comprehension required
required, not held sales argumentation required
required, not held marketing mix required
required, not held marketing principles required

optional, not held customer service optional
optional, not held project management optional
optional, not held sales strategies optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held public relations optional

02 communication, collaboration and creativity 5 required, 7 supplementary

required, not held carry out active selling required
required, not held implement sales strategies required
required, not held work independently in sales required
required, not held sell products required
required, not held use different communication channels required

optional, not held deal with pressure from unexpected circumstances optional
optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held prospect new customers optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held develop professional network optional

03 engineering, manufacturing and construction 1 required

required, not held characteristics of products required

04 generic programmes and qualifications 1 required

required, not held communication required

05 management skills 1 required

required, not held apply strategic thinking required

06 assisting and caring 1 supplementary

optional, not held respond to enquiries optional

Table 4

Table 4 · Where to start

The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held advertising techniques knowledge
already held apply customer engagement strategy skill
already held apply social media marketing skill
already held implement marketing strategies skill
already held content marketing strategy knowledge
already held identify new business opportunities skill
already held perform market research skill
already held relationship marketing knowledge
already held services marketing knowledge

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer service optional
optional, not held deal with pressure from unexpected circumstances optional
optional, not held deliver a sales pitch optional
optional, not held demonstrate products' features optional
optional, not held project management optional
optional, not held prospect new customers optional
optional, not held sales strategies optional
optional, not held achieve sales targets optional
optional, not held build business relationships optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held develop professional network optional
optional, not held public relations optional
optional, not held respond to enquiries optional

40 held skills the network marketer role does not ask for

Skill Type

not needed by the target role analyse consumer buying trends skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role carry out event management skill
not needed by the target role company policies knowledge
not needed by the target role conduct online competitive analysis skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role creatively use digital technologies skill
not needed by the target role data protection knowledge
not needed by the target role design brand's online communication plan skill
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role digital marketing techniques knowledge
not needed by the target role digital media knowledge
not needed by the target role e-commerce systems knowledge
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role execute email marketing skill
not needed by the target role execute marketing plan skill
not needed by the target role integrate marketing strategies with the global strategy skill
not needed by the target role interactive media knowledge
not needed by the target role manage staff skill
not needed by the target role marketing analytics knowledge
not needed by the target role mobile marketing knowledge
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role pay-per-click knowledge
not needed by the target role perform business analysis skill
not needed by the target role perform customers’ needs analysis skill
not needed by the target role perform online data analysis skill
not needed by the target role perform project management skill
not needed by the target role plan digital marketing skill
not needed by the target role plan marketing campaigns skill
not needed by the target role plan social media marketing campaigns skill
not needed by the target role reputation management knowledge
not needed by the target role set brand positioning skill
not needed by the target role social media management knowledge
not needed by the target role social media marketing techniques knowledge
not needed by the target role stimulate creativity in the team skill
not needed by the target role use e-services skill
not needed by the target role web analytics knowledge
not needed by the target role web strategy assessment knowledge

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held network marketing required
required, not held characteristics of products required
required, not held characteristics of services required
required, not held product comprehension required
required, not held sales argumentation required
required, not held communication required
required, not held marketing mix required
required, not held marketing principles required
optional, not held customer service optional
optional, not held project management optional
optional, not held sales strategies optional
optional, not held channel marketing optional
optional, not held customer relationship management optional
optional, not held public relations optional

Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.