Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

digital marketing managertoonline community manager

A digital marketing manager already meets 23% of what the online community manager role asks for. The move turns on 40 required skills not yet in the profile.

From digital marketing manager
23%
Overlap1
To online community manager
14 Skills carried over
40 Required, not held
83.5 Difficulty2
Career overlap Distant match

23%

Learning distance A rebuild

83.5/ 100

1 Share of the online community manager role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A online community manager role treats 13 of its required skills as things a digital marketing manager already does. These are the ones it depends on most.

  • analyse consumer buying trends
  • apply social media marketing
  • brand marketing techniques
  • content marketing strategy
  • develop digital content
  • digital communication and collaboration

What stands in the way is 40 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A online community manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held integrate marketing strategies with the global strategy management skills
  • already held web analytics information and communication technologies (icts)
  • already held perform online data analysis working with computers
  • already held use e-services working with computers
  • already held conduct search engine optimisation working with computers
  • already held digital communication and collaboration working with computers

All 14 carried skills, including the 13 the online community manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 51 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 11 required, 2 supplementary
  • required, not held develop online community plan required
  • required, not held align efforts towards business development required
  • required, not held build trust required
  • required, not held carry out forum moderation required
  • required, not held collaborate in the development of marketing strategies required
  • required, not held create content title required
  • required, not held develop professional network required
  • required, not held impart business plans to collaborators required
  • required, not held manage feedback required
  • required, not held provide written content required
  • required, not held use different communication channels required
  • optional, not held develop inclusive communication material optional
  • optional, not held identify technological needs optional
02 information skills 8 required, 2 supplementary
  • required, not held analyse customer service surveys required
  • required, not held analyse external factors of companies required
  • required, not held analyse internal factors of companies required
  • required, not held analyse work-related written reports required
  • required, not held evaluate marketing content required
  • required, not held research website users required
  • required, not held study sales levels of products required
  • required, not held track key performance indicators required
  • optional, not held identify ICT user needs optional
  • optional, not held manage content metadata optional
03 business, administration and law 8 required, 1 supplementary
  • required, not held corporate social responsibility required
  • required, not held corporate sustainability required
  • required, not held market pricing required
  • required, not held online moderation techniques required
  • required, not held market research required
  • required, not held marketing mix required
  • required, not held marketing principles required
  • required, not held pricing strategies required
  • optional, not held business intelligence optional
04 management skills 8 required, 1 supplementary
  • required, not held manage content development projects required
  • required, not held coordinate marketing plan actions required
  • required, not held create annual marketing budget required
  • required, not held define measurable marketing objectives required
  • required, not held identify potential markets for companies required
  • required, not held integrate strategic foundation in daily performance required
  • required, not held manage profitability required
  • required, not held plan marketing strategy required
  • optional, not held manage schedule of tasks optional
05 working with computers 2 required, 2 supplementary
  • required, not held translate requirement concepts into content required
  • required, not held use content management system software required
  • optional, not held digital content creation optional
  • optional, not held use personal organization software optional
06 information and communication technologies (icts) 2 required, 1 supplementary
  • required, not held keywords in digital content required
  • required, not held authoring software required
  • optional, not held information confidentiality optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 14 skills that carry over
Skill Type
  • already held analyse consumer buying trends skill
  • already held apply social media marketing skill
  • already held brand marketing techniques knowledge
  • already held content marketing strategy knowledge
  • already held develop digital content skill
  • already held digital communication and collaboration skill
  • already held digital media knowledge
  • already held integrate marketing strategies with the global strategy skill
  • already held perform market research skill
  • already held perform online data analysis skill
  • already held plan marketing campaigns skill
  • already held use e-services skill
  • already held web analytics knowledge
  • already held conduct search engine optimisation skill
The 3 learning areas not shown above
Skill to acquire Tier
07 assisting and caring 1 required
  • required, not held follow up online user requests required
08 arts and humanities 1 supplementary
  • optional, not held content development processes optional
09 social sciences, journalism and information 1 supplementary
  • optional, not held behavioural science optional
11 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held digital content creation optional
  • optional, not held identify ICT user needs optional
  • optional, not held information confidentiality optional
  • optional, not held behavioural science optional
  • optional, not held business intelligence optional
  • optional, not held content development processes optional
  • optional, not held develop inclusive communication material optional
  • optional, not held identify technological needs optional
  • optional, not held manage content metadata optional
  • optional, not held manage schedule of tasks optional
  • optional, not held use personal organization software optional
35 held skills the online community manager role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role apply customer engagement strategy skill
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role creatively use digital technologies skill
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role identify new business opportunities skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role reputation management knowledge
  • not needed by the target role services marketing knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role web strategy assessment knowledge
14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held corporate social responsibility required
  • required, not held corporate sustainability required
  • required, not held keywords in digital content required
  • required, not held market pricing required
  • required, not held online moderation techniques required
  • required, not held authoring software required
  • required, not held market research required
  • required, not held marketing mix required
  • required, not held marketing principles required
  • required, not held pricing strategies required
  • optional, not held information confidentiality optional
  • optional, not held behavioural science optional
  • optional, not held business intelligence optional
  • optional, not held content development processes optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.