Table 1Transition record

marketing managertochief marketing officer

A marketing manager already meets 76% of what the chief marketing officer role asks for. The move turns on 4 required skills not yet in the profile.

From marketing manager

76%

Overlap1

To chief marketing officer

44 Skills carried over

4 Required, not held

31.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 31.3

This move: 31.3 of 100 · moderate

1 Share of the chief marketing officer role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 44 skills that carry over, these are the ones fewest other occupations ask for. A chief marketing officer role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area

already held use theoretical marketing models management skills
already held market entry strategies business, administration and law
already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held customer segmentation business, administration and law
already held online ads campaign techniques business, administration and law

All 44 carried skills, including the 22 the chief marketing officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 19 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 2 required, 6 supplementary

required, not held business management principles required
required, not held market analysis required

optional, not held consumer law optional
optional, not held financial capability optional
optional, not held quality assurance methodologies optional
optional, not held reputation management optional
optional, not held subsidiary operations optional
optional, not held trading law optional

02 information skills 2 required, 1 supplementary

required, not held interpret financial statements required
required, not held make data-driven decisions required

optional, not held analyse supply chain strategies optional

03 communication, collaboration and creativity 3 supplementary

optional, not held communicate with customer service department optional
optional, not held prospect new customers optional
optional, not held manage development of promotional material optional

04 arts and humanities 2 supplementary

optional, not held graphic design optional
optional, not held printing techniques optional

05 management skills 2 supplementary

optional, not held develop public relations strategies optional
optional, not held manage yield optional

06 social sciences, journalism and information 1 supplementary

optional, not held trendwatching optional

Table 4

Table 4 · Where to start

The 3 entries a chief marketing officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 44 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held brand marketing techniques knowledge
already held content marketing strategy knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held liaise with managers skill
already held manage profitability skill
already held market pricing knowledge
already held marketing mix knowledge
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held services marketing knowledge
already held study sales levels of products skill
already held track key performance indicators skill
already held use analytics for commercial purposes skill
already held conduct online competitive analysis skill
already held coordinate marketing plan actions skill
already held customer insight knowledge
already held customer segmentation knowledge
already held e-commerce systems knowledge
already held impart business plans to collaborators skill
already held implement marketing strategies skill
already held international trade knowledge
already held liaise with advertising agencies skill
already held manage budgets skill
already held market entry strategies knowledge
already held marketing analytics knowledge
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan social media marketing campaigns skill
already held project management knowledge
already held relationship marketing knowledge
already held social media marketing techniques knowledge
already held statistics knowledge
already held use theoretical marketing models skill
already held web strategy assessment knowledge

15 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held communicate with customer service department optional
optional, not held prospect new customers optional
optional, not held analyse supply chain strategies optional
optional, not held consumer law optional
optional, not held develop public relations strategies optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held manage development of promotional material optional
optional, not held manage yield optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held reputation management optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

65 held skills the chief marketing officer role does not ask for

Skill Type

not needed by the target role analyse business plans skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse data about clients skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role business intelligence knowledge
not needed by the target role carry out sales analysis skill
not needed by the target role channel marketing knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communicate with customers skill
not needed by the target role communication principles knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role content development processes knowledge
not needed by the target role contract law knowledge
not needed by the target role coordinate events skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role cost management knowledge
not needed by the target role create media plan skill
not needed by the target role develop business plans skill
not needed by the target role develop online community plan skill
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role identify market niches skill
not needed by the target role implement sales strategies skill
not needed by the target role information confidentiality knowledge
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role keywords in digital content knowledge
not needed by the target role liaise with distribution channel managers skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage accounts skill
not needed by the target role manage content development projects skill
not needed by the target role manage distribution channels skill
not needed by the target role manage staff skill
not needed by the target role manage the handling of promotional materials skill

25 further entries not listed here

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held business management principles required
required, not held market analysis required
optional, not held consumer law optional
optional, not held financial capability optional
optional, not held graphic design optional
optional, not held printing techniques optional
optional, not held quality assurance methodologies optional
optional, not held reputation management optional
optional, not held subsidiary operations optional
optional, not held trading law optional
optional, not held trendwatching optional

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.