Where a marketing manager can go next
12 destinations recorded, ranked by how much of the target role a marketing manager already meets. The closer to the top of Table 1, the less there is to learn.
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
- Highest coverage recorded
- 80%
- Destinations
- 12each with a full record
- Within reach
- 7difficulty under 55
- Skills on file
- 109required or supplementary
Table 1 · Within reach
- sales manager 80% covered · difficulty 30.2
- chief marketing officer 76% covered · difficulty 31.3
- category manager 76% covered · difficulty 36.7
- online community manager 65% covered · difficulty 49.6
- marketing consultant 62% covered · difficulty 45.8
- search engine optimisation expert 49% covered · difficulty 48.9
- business developer 48% covered · difficulty 54.1
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
Look up another occupation
marketing manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Coverage is the share of the target role’s weighted skill requirement a marketing manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.