Table 1Transition record

marketing managertosales manager

A marketing manager already meets 80% of what the sales manager role asks for. The move turns on 7 required skills not yet in the profile.

Coverage of the target role1: 80%
Skills carried over: 4735 of them required
Required, not held: 7plus 8 supplementary
Difficulty2: 30.2moderate

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 30.2

This move: 30.2 of 100 · moderate

1 Share of the sales manager role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 47 skills that carry over, these are the ones fewest other occupations ask for. A sales manager role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Held Skill the target role also needs Area

✓ forecast sales over periods of time information skills
✓ customer segmentation business, administration and law
✓ evaluate marketing content information skills
✓ define measurable marketing objectives management skills
✓ sales department processes business, administration and law
✓ identify potential markets for companies management skills

All 47 carried skills, including the 35 the sales manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 15 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Tier Skill to acquire Type

01 communication, collaboration and creativity 2 required, 3 supplementary

REQ develop professional network skill
REQ write work-related reports skill

sup investigate customer complaints of food products skill
sup present arguments persuasively skill
sup teach marketing principles skill

02 management skills 2 required, 2 supplementary

REQ make strategic business decisions skill
REQ motivate employees skill

sup define geographic sales areas skill
sup recruit personnel skill

03 business, administration and law 1 required, 1 supplementary

REQ consumer goods industry knowledge

sup international business knowledge

04 information skills 1 required, 1 supplementary

REQ produce sales reports skill

sup analyse supply chain strategies skill

05 working with computers 1 required

REQ prepare visual data skill

06 assisting and caring 1 supplementary

sup integrate headquarter's guidelines into local operations skill

Table 4

Table 4 · Where to start

The 3 entries a sales manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 47 skills that carry over

Tier Skill Type

REQ align efforts towards business development skill
REQ analyse business plans skill
REQ analyse consumer buying trends skill
REQ analyse customer service surveys skill
REQ analyse external factors of companies skill
REQ analyse internal factors of companies skill
REQ analyse work-related written reports skill
REQ brand marketing techniques knowledge
REQ carry out sales analysis skill
REQ content marketing strategy knowledge
REQ coordinate marketing plan actions skill
REQ corporate social responsibility knowledge
REQ create annual marketing budget skill
REQ define measurable marketing objectives skill
REQ evaluate marketing content skill
REQ identify potential markets for companies skill
REQ impart business plans to collaborators skill
REQ implement sales strategies skill
REQ integrate marketing strategies with the global strategy skill
REQ integrate strategic foundation in daily performance skill
REQ manage profitability skill
REQ manage staff skill
REQ market pricing knowledge
REQ marketing mix knowledge
REQ perform market research skill
REQ plan marketing campaigns skill
REQ plan marketing strategy skill
REQ pricing strategies knowledge
REQ sales argumentation knowledge
REQ sales department processes knowledge
REQ sales strategies knowledge
REQ set sales goals skill
REQ study sales levels of products skill
REQ supervise sales activities skill
REQ track key performance indicators skill
sup collaborate in the development of marketing strategies skill
sup communicate with customers skill
sup customer segmentation knowledge
sup estimate profitability skill
sup forecast sales over periods of time skill
sup liaise with managers skill
sup manage accounts skill
sup manage budgets skill
sup manage distribution channels skill
sup market research knowledge
sup public relations knowledge
sup statistics knowledge

8 supplementary skills, helpful but not required

Tier Skill to acquire Type

sup investigate customer complaints of food products skill
sup analyse supply chain strategies skill
sup define geographic sales areas skill
sup integrate headquarter's guidelines into local operations skill
sup international business knowledge
sup present arguments persuasively skill
sup recruit personnel skill
sup teach marketing principles skill

62 held skills the sales manager role does not ask for

Skill Type

· analyse data about clients skill
· apply social media marketing skill
· apply strategic thinking skill
· approve advertising campaign skill
· assist in developing marketing campaigns skill
· business intelligence knowledge
· channel marketing knowledge
· communication principles knowledge
· conduct mobile marketing skill
· conduct online competitive analysis skill
· conduct search engine optimisation skill
· content development processes knowledge
· contract law knowledge
· coordinate events skill
· cost management knowledge
· create media plan skill
· customer insight knowledge
· develop business plans skill
· develop online community plan skill
· e-commerce systems knowledge
· ensure client orientation skill
· ensure cross-department cooperation skill
· evaluate advertising campaign skill
· identify market niches skill
· implement marketing strategies skill
· information confidentiality knowledge
· international trade knowledge
· keywords in digital content knowledge
· liaise with advertising agencies skill
· liaise with distribution channel managers skill
· maintain relationship with suppliers skill
· manage content development projects skill
· manage the handling of promotional materials skill
· market entry strategies knowledge
· marketing analytics knowledge
· marketing management knowledge
· marketing principles knowledge
· negotiate sales contracts skill
· neuromarketing techniques knowledge
· online ads campaign techniques knowledge

22 further entries not listed here

2 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Tier Skill to acquire Type

REQ consumer goods industry knowledge
sup international business knowledge

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.